Director, AI Product Marketing & Analytics

RealPage, Inc.; Texas; On-site; USD 121,000 - 206,000; Full time

Benefits offered by this job

Health insurance

Retirement plan with company match

Paid time off and holidays

Professional development opportunities

Performance-based bonus

Job summary

RealPage, Inc. is seeking a Director of Product Marketing to drive growth for our Agentic AI solutions in the Multifamily real estate space. This is a mission-critical, high visibility role shaping go-to-market strategy, product positioning, and field enablement across sales, marketing, and product teams.

You will capture the voice of the customer, develop compelling collateral, lead product launches with KPI tracking, and partner with demand generation to accelerate adoption and revenue.

Qualifications

• ~10 years of experience in B2B SaaS product marketing.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple workstreams simultaneously.
• Prior experience launching AI-based products is a plus.
• Experience marketing software solutions in Multifamily property management is a plus.

Responsibilities

• Define, plan, and execute go-to-market for integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams.
• Develop succinct, compelling messaging and positioning in the market with measurable proof points.
• Develop and deliver high-impact marketing assets such as presentations, case studies, battlecards, playbooks, and competitive assessments.
• Create sales and customer success training materials covering industry trends, buyer personas, pain points, solutions, plays, and competitive differentiation.
• Engage with customers at events and touchpoints to drive awareness to adoption.
• Collaborate on Demand Generation strategies to target accounts and segments, messaging, and promotions.
• Provide competitive intelligence and market perspective on where competition is headed and how to win.
• Co-create marketing websites reflecting buyer personas across the buying cycle.
• Support product strategy by identifying customer needs, market trends, and best practices.
• Lead product launches, align resources, and measure KPI impact.

Skills

Product marketing

GTM strategy

Audience segmentation

Content creation

Sales enablement

Market research

Cross-functional collaboration

Communication

Storytelling

Project management

Education

Bachelor’s degree

MBA

Job description

RealPage, Inc. is seeking a Director of Product Marketing to drive growth for our Agentic AI solutions in the Multifamily real estate space. This is a mission-critical, high visibility role shaping go-to-market strategy, product positioning, and field enablement across sales, marketing, and product teams.

You will capture the voice of the customer, develop compelling collateral, lead product launches with KPI tracking, and partner with demand generation to accelerate adoption and revenue.