Director, AI-Driven Search & Visibility

umiami; Coral Gables (FL); Presencial; USD 180 000 - 240 000; Tempo integral

Resumo da oferta

Director, Search & AI Visibility at the University of Miami Marketing Technology Department will lead on-site operations in Miami, blending paid, organic, and AI visibility to drive patient, applicant, and referral acquisition. You will own the technical and content foundation for organic search, measure AI visibility, and set enterprise standards for paid search.

You will build a single scorecard, own the demand model, and advise across service lines and academic programs.

Responsabilidades

• Integrated Search Strategy across paid, organic, and AI visibility.
• Own keyword and content strategy across the patient, student, referring physician, and researcher journeys.
• Own conversion and landing page testing, appointment request and application flows, call tracking, and the handoffs into scheduling and CRM.
• Lead, hire, and develop a team spanning digital content, search administration, SEO, paid search, and AI visibility.

Descrição da oferta de emprego

Director, Search & AI Visibility at the University of Miami Marketing Technology Department will lead on-site operations in Miami, blending paid, organic, and AI visibility to drive patient, applicant, and referral acquisition. You will own the technical and content foundation for organic search, measure AI visibility, and set enterprise standards for paid search.

You will build a single scorecard, own the demand model, and advise across service lines and academic programs.