Head of AI-Driven Search & Visibility

University of Miami; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Tuition Remission

Job summary

The Department of Marketing Technology at the University of Miami is seeking a full-time Director, Search & AI Visibility to work on site in Miami. You will own the technical and content foundation for organic, manage the measurement system for AI visibility, and align paid search advisory with enterprise standards.

This role requires building a unified view of paid, organic, and AI performance across Google and Bing, developing a baseline model for patient and program exposure, and leading a

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy or related field.
• 10+ years in search marketing spanning SEO and paid search, with 4+ years leading teams.
• Hands-on paid search at scale, with a clear POV on automated query matching and assets.
• Deep technical SEO across large ecosystems, including local/multi-location search.
• Experience with AI search visibility and measurement stacks (GA4, Search Console, etc.).

Responsibilities

• Develop integrated search strategy across paid, organic, and AI visibility.
• Own enterprise paid search standards, campaigns, and budget allocation.
• Oversee Organic Search: technical SEO, local search, and content signals.
• Lead AI visibility measurement, prompts, and attribution across major engines.
• Build and lead a cross-functional team, with training and standards enablement.

Skills

SEO & Paid Search

Team Leadership

AI Visibility

Measurement & Analytics

Content Strategy

Education

Bachelor's degree in Marketing/Business/Communications/Digital Strategy

Tools

GA4

Search Console

Tag Management

Semrush

Conductor

Botify

BrightEdge

Job description

The Department of Marketing Technology at the University of Miami is seeking a full-time Director, Search & AI Visibility to work on site in Miami. You will own the technical and content foundation for organic, manage the measurement system for AI visibility, and align paid search advisory with enterprise standards.

This role requires building a unified view of paid, organic, and AI performance across Google and Bing, developing a baseline model for patient and program exposure, and leading a