Director, AI-Driven Search & Visibility

University of Miami; Coral Gables (FL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Tuition remission

Health benefits

Job summary

The University of Miami’s Marketing Technology Department seeks a full-time Director, Search & AI Visibility to work on site in Miami. You will own the integrated search strategy across paid, organic, and AI visibility, shaping how the enterprise attracts patients and applicants and aligning content and prompts with institutional goals.

We expect senior leadership in enterprise search, AI-enabled strategies, and compliance-aware execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field.
• Ten or more years in search marketing spanning both SEO and paid search.
• Hands-on command of paid search at scale with enterprise budget responsibility.
• Deep technical SEO expertise across large, complex digital ecosystems.
• Familiarity with AI visibility, prompt tracking, and content-grounding concepts.

Responsibilities

• Integrate paid, organic, and AI visibility into a single view of search economics and advise on allocation.
• Provide enterprise paid search standards and advisory input on budget, structure, and assets.
• Own technical SEO requirements, site architecture, and local/discovery signals across locations.
• Define and measure AI visibility through governance, prompts, and attribution reporting.
• Lead a team spanning digital content, SEO, and paid search, and establish processes with IT and Compliance.

Education

Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field

Tools

Semrush

Conductor

Botify

BrightEdge

AI visibility platform

Job description

The University of Miami’s Marketing Technology Department seeks a full-time Director, Search & AI Visibility to work on site in Miami. You will own the integrated search strategy across paid, organic, and AI visibility, shaping how the enterprise attracts patients and applicants and aligning content and prompts with institutional goals.

We expect senior leadership in enterprise search, AI-enabled strategies, and compliance-aware execution.