Director, Product Marketing

Cox Enterprises; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Bonus/incentive plans

Healthcare options

401(k) with match

Professional development

Parental leave

Fertility coverage and adoption aid

Employee discounts

Job summary

The Director, Product Marketing – B2B Retail at Cox Enterprises leads go-to-market, positioning, and launch execution for Cox Automotive retail software products (Dealer.com, CAMP). You translate complex product capabilities into clear value for dealers, lenders, and enterprise customers, blending product, sales, and marketing into a unified GTM plan.

You’ll drive AI-informed market research, content creation, and campaign personalization while coaching a team of PMMs and specialists.

Qualifications

• 10 years’ experience in product marketing, SaaS or tech.
• 5+ years in a senior product marketing leadership role managing a portfolio.
• 5+ years of people management experience.
• Ability to translate complex product capabilities into differentiated value propositions.
• Strong sales enablement experience and tools.
• Strong analytical skills using data to guide positioning and campaigns.
• Proficiency with AI tools in marketing workflows.
• B2B marketing experience across product portfolios; automotive industry preferred but not required.
• Strong cross-functional collaboration with product, sales, strategy, and operations.
• Comfortable in a fast-paced environment with multiple priorities.
• Travel: 25%.

Responsibilities

• Own the go-to-market strategy for a defined portfolio, including positioning and messaging.
• Develop deep expertise in product areas, segments, and competitive landscape.
• Lead integrated launch plans for new products and features across teams.
• Create and maintain sales enablement materials for dealers and enterprise buyers.
• Embed marketing content and tools into seller workflows and training programs.
• Develop customer-facing messaging across the full buyer journey.
• Establish personas, journeys, and segmentation frameworks to guide campaigns.
• Define and track KPIs for pipeline, retention, and market awareness.
• Apply AI to accelerate content creation, research, and personalization.
• Identify AI-powered differentiators for marketing and sales narratives.
• Lead, develop, and coach product marketing managers and specialists.
• Manage external agencies to scale content production.
• Represent marketing in cross-functional product planning and GTM readiness.

Skills

Product marketing

Leadership

B2B marketing

SaaS

AI tools

Analytics

Sales enablement

Cross-functional collaboration

Portfolio management

Strategic storytelling

Education

Bachelor’s degree in related discipline

MBA or graduate degree (preferred)

Tools

AI tools

Job description

The Director, Product Marketing – B2B Retail is responsible for leading the go-to-market strategy, positioning, messaging, and commercial launch execution for a defined portfolio (Dealer.com, CAMP) of Cox Automotive retail software products and solutions. This role serves as the primary marketing partner for assigned product and business unit leaders, translating complex product capabilities into clear, compelling value propositions that resonate with automotive dealers, lenders, and enterprise customers.

This is a commercially minded, cross-functional leadership role that sits at the intersection of product, sales, and marketing. The Director is expected to deeply understand the customer — their workflows, pain points, and buying behavior — and to use that understanding to drive differentiated positioning, effective sales enablement, and measurable pipeline impact.

As AI continues to reshape automotive retail and the tools that support it, this leader is expected to fluently incorporate AI-powered capabilities into their marketing approach — from AI-informed market research and customer insights to AI-enabled content creation, campaign personalization, and sales enablement at scale.

What You’ll Do

• Own the go-to-market strategy for an assigned product portfolio, including positioning, messaging, audience segmentation, and competitive differentiation
• Develop deep expertise in assigned product area(s), customer segments, and competitive landscape to inform strategy and content
• Lead the development of integrated launch plans for new products, features, and capabilities — coordinating across product, sales, marketing operations, and communications
• Create and maintain a library of high-quality sales enablement materials including pitch decks, one-pagers, battle cards, case studies, and ROI tools that equip sales to have effective conversations with dealers and enterprise customers
• Partner with the Sales Business Office and Enterprise Sales teams to ensure marketing content and tools are embedded in seller workflows and training programs
• Develop customer-facing messaging and content across the full buyer journey — from awareness through retention — in collaboration with marketing operations channel teams
• Establish and maintain personas, customer journey maps, and segmentation frameworks that guide campaign and content decisions
• Define and track KPIs that measure the effectiveness of product marketing activity against pipeline, retention, and market awareness goals
• Actively apply AI tools to accelerate content creation, research, personalization, and competitive intelligence workflows
• Identify opportunities to use AI-powered product capabilities as differentiating proof points in marketing and sales narratives
• Lead, develop, and coach a team of product marketing managers and specialists
• Manage external agency or freelance relationships as needed to scale content production
• Represent the marketing perspective in cross-functional product planning, roadmap reviews, and GTM readiness processes

What’s in It for You?

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum:

• Bachelor’s degree in related discipline and 10 years’ experience in product marketing, B2B marketing, or related field, preferably in a SaaS or technology environment. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
• 5+ years in a senior product marketing leadership role managing a portfolio of products or solutions
• 5+ years of people management experience; track record of developing high-performing product marketing teams
• Demonstrated ability to translate complex product capabilities into clear, differentiated value propositions
• Strong sales enablement experience — building tools and content that measurably support seller effectiveness
• Strong analytical skills with experience using data to inform positioning, measure campaign effectiveness, and optimize GTM programs
• Proficiency in AI tools applied to product marketing workflows — including content generation, market research, competitive analysis, and personalization
• Experience with B2B marketing for a portfolio of products or services; automotive industry experience preferred but not required
• Strong cross-functional collaboration skills; experience partnering with product, sales, strategy, and operations stakeholders
• Comfortable operating in a fast-paced environment with multiple concurrent priorities
• Travel: 25%

Preferred:

• Degree in Marketing, Business, Communications, or related field; MBA or graduate degree preferred

Join the Cox family of businesses and make your mark today!