Senior Digital & Social Analytics Lead

PGA TOUR, Inc; Ponte Vedra Beach (FL); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Life and Disability insurance

Paid time off and holidays

401(k) + employer match

Health Savings Account/Medical and Dep

Flexible Spending Accounts

Wellness Program

TPC Sawgrass membership

Job summary

PGA TOUR, Inc. is seeking a Senior Analyst, Digital & Social Analytics to lead measurement and strategic analysis across the PGA TOUR’s digital ecosystem, including website, apps, and social channels.

You will transform complex data into actionable insights, drive audience growth, engagement, and content performance, and help establish analytics governance and reporting best practices. You will collaborate with Content, Product, Marketing, Media, Technology, Fan Engagement, and Leadership teams

Qualifications

• Bachelor’s degree or equivalent in a related field with 5+ years in digital analytics.
• Experience with digital measurement platforms such as Google Analytics, Adobe Analytics, Amplitude.
• Experience with SQL data querying and data processing.
• Experience building dashboards and reporting with Tableau, Power BI, QuickSight.
• Strong data storytelling and ability to present to non-technical audiences.

Responsibilities

• Lead analytics and reporting across PGA TOUR-owned platforms.
• Monitor KPIs and identify opportunities, risks, and performance drivers.
• Design, develop, and maintain dashboards, scorecards, and scalable reporting.
• Integrate data from multiple sources for a comprehensive performance view.
• Establish standard KPI definitions, methodologies, and data governance.
• Collaborate with Media, Commercial, Digital, Research, Finance, and Technology teams.
• Communicate findings clearly to diverse audiences.
• Lead special analytics projects as required.

Skills

Analytical thinking

Data storytelling

Communication skills

Cross-functional collaboration

Problem-solving

Education

Bachelor’s degree in Statistics/Mathematics/Economics/CS/Business Analytics/Data Science

Tools

SQL

Tableau

Power BI

Amazon QuickSight

Python

R

Job description

PGA TOUR, Inc. is seeking a Senior Analyst, Digital & Social Analytics to lead measurement and strategic analysis across the PGA TOUR’s digital ecosystem, including website, apps, and social channels.

You will transform complex data into actionable insights, drive audience growth, engagement, and content performance, and help establish analytics governance and reporting best practices. You will collaborate with Content, Product, Marketing, Media, Technology, Fan Engagement, and Leadership teams