Director - Adobe Experience

Factspan; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Factspan is seeking a Director to lead Adobe Experience Cloud and Customer Journey Analytics initiatives for a major client. You will shape strategy, architecture, and transformation across CJA, AEP, and related Adobe products, guiding delivery teams and executives.

The role demands 15+ years of enterprise MarTech experience, deep hands-on expertise in CJA and AEP, and strong leadership, communication, and stakeholder-management skills to translate objectives into measurable business outcomes.

Qualifications

• 15+ years of overall experience in enterprise MarTech and Adobe implementations.
• Deep hands-on and architectural expertise in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Responsibilities

• Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model.
• Provide architectural leadership across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Adobe Experience Platform Data Collection.
• Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications.
• Lead enterprise CJA architecture, implementation, and adoption.
• Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.

Skills

Adobe Experience Cloud

CJA

AEP

Leadership

SQL

Data engineering

APIs

Event-driven architectures

Identity graphs

Stakeholder management

Tools

Analytics platforms

Job description

Job Description – Director, Adobe Experience Cloud & Customer Journey Analytics

Role Overview

We are seeking a Director – Adobe Experience Cloud & Customer Journey Analytics (CJA) to lead enterprise-scale Adobe MarTech strategy, architecture, implementation, and transformation for a large client.

This role requires deep expertise across the Adobe Experience Cloud ecosystem, with particular strength in Adobe Customer Journey Analytics, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, Adobe Analytics, Real-Time CDP, and Adobe Experience Manager.

The Director will operate as a strategic advisor to Marketing, Digital, CRM, Media, Analytics, Product, Data, and Technology leadership while guiding architecture and delivery teams.

Key Responsibilities

Adobe Ecosystem Leadership

• Define the enterprise Adobe Experience Cloud strategy, roadmap, architecture, and operating model.
• Provide architectural leadership across CJA, AEP, AJO, RT-CDP, Adobe Analytics, Target, AEM, Campaign, Tags, Web SDK, Mobile SDK, and Adobe Experience Platform Data Collection.
• Establish integration patterns between Adobe platforms, cloud data platforms, CRM, loyalty, ecommerce, media, and enterprise applications.

Customer Journey Analytics

• Lead enterprise CJA architecture, implementation, and adoption.
• Design connections, data views, derived fields, metrics, dimensions, attribution models, journey analysis, and executive reporting.
• Establish governance for metric definitions and customer journey measurement.
• Enable cross-channel analysis across web, mobile, email, paid media, stores, CRM, loyalty, and customer service.

AEP, Identity & Activation

• Guide XDM schema design, datasets, ingestion, identity namespaces, identity graphs, profile enablement, segmentation, and audience activation.
• Lead RT-CDP and AJO use cases covering customer segmentation, personalization, triggered journeys, and omnichannel orchestration.
• Drive privacy, consent, governance, data usage labeling, and responsible customer-data activation.
• Partner with senior client stakeholders to translate marketing objectives into Adobe capabilities and measurable business outcomes.
• Lead architects, engineering teams, analysts, Adobe specialists, agencies, and implementation partners.
• Establish delivery governance, architecture reviews, reusable patterns, release standards, and platform best practices.
• Identify AI and GenAI opportunities using Adobe capabilities to improve insights, personalization, campaign operations, and customer experience.

Experience

• 15+ years of overall experience, including significant leadership in enterprise MarTech and Adobe implementations.
• Deep hands-on and architectural expertise in CJA and AEP is mandatory.
• Strong understanding of SQL, data engineering, APIs, event-driven architectures, customer identity, attribution, experimentation, and personalization.
• Retail, ecommerce, loyalty, or large-scale consumer experience strongly preferred.
• Exceptional executive communication, consulting, architecture, and stakeholder-management skills.

Ideal Profile:

A hands-on Adobe ecosystem leader who can operate equally effectively as strategist, solution architect, transformation leader, and trusted client advisor.