We're looking for a Director of Analytics to serve as a senior strategic advisor and hands-on analytics leader for our clients. This is a role that combines deep technical expertise with strategic guidance: you'll lead measurement strategy workshops, guide project teams, and stay close to the work while also shaping how clients think about analytics.
What You'll Do
Client & Strategic Relationships
- Serve as a senior strategic advisor to clients, shaping how they think about analytics, testing, and data-driven decision-making
- Build and grow long-term client relationships, identifying opportunities to expand scope and deepen engagement
- Represent the practice in high-stakes client conversations, including escalations and renewals
- Present findings and recommendations to senior marketing and client leadership in a way that drives decisions
Measurement Strategy & Technical Leadership
- Lead measurement strategy workshops with clients to define goals, KPIs, and analytics approach
- Lead project teams through delivery, staying hands-on with the technical work alongside the team
- Define the technical design of Adobe Analytics and CJA implementations, including reviewing documentation and making recommendations to project teams
- Maintain deep, hands-on expertise in Adobe Analytics and CJA, including advanced reporting, segmentation, calculated metrics, and Workspace analysis
- Guide analytics implementation and tagging strategy, including data layer design and QA, to ensure clean, reliable data capture
- Oversee and contribute directly to test-and-learn programs and experimentation strategy using Adobe Analytics, CJA, and Adobe Target
- Set standards and best practices for analytics strategy, dashboarding, and reporting across the team
- Review and elevate the quality of insights, dashboards, and narratives coming out of the team before they reach clients
- Support multi-solution project teams working across the broader Adobe stack, including AJO and RT-CDP, ensuring analytics work aligns with the wider platform strategy
- Stay current on the Adobe Experience Platform ecosystem (RT-CDP, AJO, Target) and identify where these solutions fit into client strategy
Team & Business Development
- Lead a team of direct reports as a competency leader; mentor consultants on both technical skills and consulting craft, including communication, diplomacy, and navigating ambiguity
- Support resourcing and staffing decisions for analytics engagements within your remit
- Contribute to proposals, scoping, and pricing for new and existing client engagements
- Represent the practice externally through conferences, blogs, webinars, or industry events
Preferred Qualifications
- 8+ years of hands-on experience with Adobe Analytics and Adobe Customer Journey Analytics
- 8+ years in an agency or client-facing consulting environment, with prior experience in a senior or lead consulting role
- A track record of building trust with client stakeholders and shaping strategy at a senior level
- Experience leading project teams and, ideally, mentoring or managing consultants or analysts directly
- Strong business acumen, with experience contributing to proposals, scoping, or account growth
- Excellent written and verbal communication skills, with the ability to lead workshops and present to senior stakeholders
- Strong understanding of analytics implementation, tagging, data layer architecture, and data governance best practices
- Experience defining technical design and documentation for analytics implementations
- Experience designing and leading measurement strategy, including KPI frameworks and test-and-learn programs
- Adobe Analytics and/or CJA certification a plus
- Experience with Adobe Target and other AEP solutions (RT-CDP, AJO) a plus