Director, ABM Growth Marketing – Life Sciences

Medidata Solutions

New York (NY)

Hybrid

USD 160,000 - 180,000

Full time

9 days ago

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Job summary

Medidata Solutions in New York is seeking a Marketing Director, ABM to lead integrated growth marketing programs for named accounts across channels. You will report to the Senior Director Growth Marketing and collaborate with Sales, Product Marketing, and Content to drive engagement and pipeline progression.

The role emphasizes account-based content journeys, data-driven decision making, and AI-enabled optimization of campaigns.

Qualifications

10–12 years of experience in marketing, with integrated campaign strategy expertise.
Proven success driving pipeline and revenue with senior sales teams.
Experience with ABM platforms and multi-channel SaaS marketing.
Strong stakeholder engagement and executive communication skills.

Responsibilities

Develop growth marketing programs for named accounts across channels (digital, events, webinars, social, email).
Build and report ABM programs using intent data and engagement metrics to drive pipeline.
Oversee high-impact field experiences as part of an acquisition strategy.
Create account-specific content strategies and personalized messaging for target accounts.
Collaborate with Product Marketing, Sales and Content to optimize content performance and journeys.
Present strategic plans and campaign results to sales leadership and executives.
Drive improvements in new opportunities, account penetration, and pipeline velocity.
Lead 1:few campaign briefs and activation plans across channels; define annual priorities.
Leverage AI to improve marketing workflows and scale operations.