Director, Account-Based Marketing (ABM)

Dassault Systèmes; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Medidata, a Dassault Systèmes brand, is seeking a Marketing Director, ABM+ in New York to lead integrated growth programs for strategic accounts across digital, events, and content channels.

You will partner with product marketing, sales, and content teams to define account-based content journeys, leverage AI to scale operations, and drive pipeline growth.

This role offers a hybrid work model with collaboration across regional and global teams.

Responsibilities

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across digital, inbound marketing, events, webinars, social media, microsites, and BD programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying-group insights, and attribution reporting.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships) targeting accounts as part of an acquisition strategy.
• Develop account-specific content strategies aligned to target priorities, buying group needs, and funnel stages; create personalized messaging and assets.
• Partner with Product Marketing, Sales, and Content teams to identify content gaps and optimize content performance using engagement data.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership and executives.
• Drive improvements in new opportunities, account penetration, deal velocity, and pipeline expansion within groups of accounts.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across channels.
• Help define annual and quarterly campaign priorities for named accounts and cross-functional stakeholders; lead AI-enabled marketing workflow improvements.

Skills

ABM (Account Based Marketing)

Marketing analytics

Campaign management

Content strategy

Job description

Location

This is a hybrid remote/in-office role.
Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy.

About our Company

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at www.medidata.com. Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.

About the Team

Medidata is the leading cloud-based platform for clinical trials, empowering life sciences organizations to bring life-changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting-edge technology and data-driven solutions. This position offers the opportunity to contribute to our mission of improving outcomes while gaining hands-on experience in demand generation marketing within the life sciences and clinical trial technology industry.

As a Marketing Director, ABM+ you will report to the Senior Director Growth Marketing, Account Based Marketing (ABM) in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will serve as an individual contributor responsible for driving the creation, execution, and measurement of the Brand and Experience campaigns in Strategic Accounts to build reputations, relationships and revenue. This position works closely with internal marketing teams and the Sales & Business Development organization.

Responsibilities

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across a range of channels, including digital, inbound marketing, events, webinars, social media, Business microsites, and Business Development programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure marketing impact and inform strategy recommendations.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy
• Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging, thought leadership, executive content, and campaign assets that drive engagement and pipeline progression.
• Partner with Product Marketing, Sales, and Content teams to identify content gaps, create account-based content journeys, and optimize content performance using engagement insights, intent data, and ABM analytics.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership, executive stakeholders, and internal teams.
• Drive measurable improvements in new opportunities, account penetration, deal velocity, influence on pipeline, and expansion opportunities within groups of accounts.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and other channels.
• Help define annual and quarterly campaign priorities for named accounts and account clusters, messaging focus areas, and content needs for in partnership with cross-functional stakeholders.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function.
• Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey.
• Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing