Director, Account-Based Marketing (ABM)

Medidata Solutions; New York (NY); Hybrid; USD 160,000 - 180,000; Full time

Job summary

Medidata Solutions in New York is seeking a Marketing Director, ABM to lead integrated growth marketing programs for named accounts across channels. You will report to the Senior Director Growth Marketing and collaborate with Sales, Product Marketing, and Content to drive engagement and pipeline progression.

The role emphasizes account-based content journeys, data-driven decision making, and AI-enabled optimization of campaigns.

Qualifications

• 10–12 years of experience in marketing, with integrated campaign strategy expertise.
• Proven success driving pipeline and revenue with senior sales teams.
• Experience with ABM platforms and multi-channel SaaS marketing.
• Strong stakeholder engagement and executive communication skills.

Responsibilities

• Develop growth marketing programs for named accounts across channels (digital, events, webinars, social, email).
• Build and report ABM programs using intent data and engagement metrics to drive pipeline.
• Oversee high-impact field experiences as part of an acquisition strategy.
• Create account-specific content strategies and personalized messaging for target accounts.
• Collaborate with Product Marketing, Sales and Content to optimize content performance and journeys.
• Present strategic plans and campaign results to sales leadership and executives.
• Drive improvements in new opportunities, account penetration, and pipeline velocity.
• Lead 1:few campaign briefs and activation plans across channels; define annual priorities.
• Leverage AI to improve marketing workflows and scale operations.

Skills

Integrated campaign strategy

ABM expertise

Pipeline growth

Stakeholder engagement

Education

Bachelor's degree in a related field

Tools

Demandbase

6sense

RollWorks

Terminus

Folloze

Salesforce

Marketo

HubSpot

Eloqua

Job description

Location

This is a hybrid remote/in-office role.

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy.

About our Company

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at www.medidata.com. Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.

About the Team

Medidata is the leading cloud-based platform for clinical trials, empowering life sciences organizations to bring life-changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting-edge technology and data-driven solutions.

This position offers the opportunity to contribute to our mission of improving outcomes while gaining hands-on experience in demand generation marketing within the life sciences and clinical trial technology industry.

As a Marketing Director, ABM+ you will report to the Senior Director Growth Marketing, Account Based Marketing (ABM) in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will serve as an individual contributor responsible for driving the creation, execution, and measurement of the Brand and Experience campaigns in Strategic Accounts to build reputations, relationships and revenue. This position works closely with internal marketing teams and the Sales & Business Development organization.

Responsibilities

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across a range of channels, including digital, inbound marketing, events, webinars, social media, Business microsites, and Business Development programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure marketing impact and inform strategy recommendations.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy
• Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging, thought leadership, executive content, and campaign assets that drive engagement and pipeline progression.
• Partner with Product Marketing, Sales, and Content teams to identify content gaps, create account-based content journeys, and optimize content performance using engagement insights, intent data, and ABM analytics.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership, executive stakeholders, and internal teams.
• Drive measurable improvements in new opportunities, account penetration, deal velocity, influence on pipeline, and expansion opportunities within groups of accounts.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and other channels.
• Help define annual and quarterly campaign priorities for named accounts and account clusters, messaging focus areas, and content needs for in partnership with cross-functional stakeholders.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function.
• Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey.
• Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing leadership without direct people management.

Qualifications

• 10–12 years of experience in B2B or B2C marketing, with strong expertise in integrated campaign strategy.
• Proven success driving pipeline creation and revenue impact in close partnership with senior level sales teams
• Strategic thinking with deep expertise in B2B SaaS marketing
• Demonstrated hands-on experience with leading ABM platforms such as Demandbase, 6sense, RollWorks, Terminus, Folloze, or similar technologies, including audience segmentation, account targeting, personalization, and campaign execution.
• Proven ability to integrate and leverage ABM technology within the broader marketing tech stack, including CRM (Salesforce), marketing automation (Marketo, HubSpot, Eloqua), and analytics platforms to drive account engagement and pipeline growth.
• Executive presence and strong stakeholder engagement skills.
• Proven success building multi-channel SaaS marketing programs across email, webinars, digital/inbound, social media, events, and related channels.
• Dynamic storyteller with ability to make complex information clear and compelling.
• Experience translating complex, technical, or regulated offerings into clear, differentiated marketing narratives and content that drives engagement.
• Strategic thinker with experience in campaign execution.
• Proven proficiency utilizing AI tools for creativity and transforming team workflows.
• Experience leading campaigns across multiple channels and coordinating cross-functional contributors.
• Strong presence and stakeholder engagement skills, with the ability to influence across departments and to executive stakeholders..
• Highly analytical, with a strong understanding of marketing performance, funnel dynamics, content measurement, and pipeline impact.
• Comfortable working independently while driving alignment across cross-functional teams.
• Bachelor's degree in a related field
• Life sciences experience preferred

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $160,000-$180,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.

Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.