Director, 360 Campaigns & Programs

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 90,000 - 143,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work from anywhere

Job summary

Razorfish, part of Publicis Groupe, seeks a Director of Program Management to lead end-to-end 360 and email campaigns across multiple client engagements. You will manage scope, timelines, and stakeholder alignment, driving performance at the intersection of engagement, technology, data, and content.

You will shape roadmaps for large teams, optimize delivery, and own program governance while collaborating with creative, analytics, and tech groups to ensure high-quality results.

Qualifications

• 9+ years of project/program management experience in a digital or marketing agency.
• Demonstrated experience leading high-performance teams across Client Services, Strategy, Creative, Data, and Technology in end-to-end delivery of large-scale engagements.
• Demonstrated experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more.
• Demonstrated expertise in email development methodologies and best practices.
• Comfortable with relationships and presenting to senior creative leaders, marketing leaders, and digital leaders.
• Strong project management experience: process oriented with understanding of Agile ways of working; experience with Scrum, Kanban, Scaled Agile frameworks, Waterfall, and Hybrid.

Responsibilities

• Lead 360 campaign work and brand campaign initiatives, partnering directly with clients to manage expectations, align stakeholders, and ensure high-quality delivery across channels.
• Act as the senior project lead with program management and delivery ownership for large-scale and complex 360 and multi-channel digital programs for clients
• Shape program roadmap for a large team that includes us, clients and partners
• Identify opportunities to be innovative and enable continuous improvement
• End-to-end project management of 360 and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.
• Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on.
• Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.
• Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.
• Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights.
• Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.
• Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences.
• Tool-savvy – deep knowledge of project management and 360 tools such as Workfront, Confluence, Microsoft Excel, Salesforce Marketing Cloud, etc.
• Shape approaches and create meaningful views of scope across different services and capabilities, support scope escalation and risk mitigation strategies
• Define processes and tools needed by teams across all programs enabling successful program implementation and delivery
• Provide guidance on consistent application of project management methodologies that align with strategic plans
• Own or liaise with the Executive PMO to communicate program executional metrics, risks, issues, and dependencies
• Delivering a work stream or collection of projects within sold margins with the ability to identify and propose solutions for changes in margin

Skills

Program management

Leadership

MarTech platforms

Email development

Agile methodologies

Stakeholder mgmt

Tools

Workfront

Confluence

Salesforce Marketing Cloud

Job description

Razorfish, part of Publicis Groupe, seeks a Director of Program Management to lead end-to-end 360 and email campaigns across multiple client engagements. You will manage scope, timelines, and stakeholder alignment, driving performance at the intersection of engagement, technology, data, and content.

You will shape roadmaps for large teams, optimize delivery, and own program governance while collaborating with creative, analytics, and tech groups to ensure high-quality results.