Hybrid CRM & Email Programs Director

Publicis Groupe Holdings B.V; San Francisco (CA); Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Family care 12 weeks+

Adoption and fertility assistance

Pet adoption assistance

Employee Assistance Program

Tuition assistance

Paid time off including holidays

Matching gifts

Flexible working arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish, part of Publicis Groupe, seeks an Associate Director of Program Management to lead CRM and email marketing initiatives. You will bridge Customer Engagement, Business Strategy, Technology, Big Data, and Content, guiding small-to-medium engagements across client teams with emphasis on flawless delivery and performance optimization.

You will balance client drivers with time, scope, quality, and risk, fostering collaboration and maintaining high standards within a hybrid 4-days/week

Qualifications

• 7+ years of project management experience in marketing technology, CRM, or digital agencies.
• CRM experience is mandatory.
• Experience with Salesforce Marketing Cloud.
• Experience working with development teams.
• Expertise in email development methodologies and best practices.
• Ability to craft and define a project plan based on assumptions, with complex scenario planning.
• Proficient with PM tools like Smartsheet and Workfront.
• Excellent communication skills with clients.
• Strong systems thinking, conflict resolution, and negotiation abilities.

Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee the development, QA, testing, and deployment of email campaigns including segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing and implement optimization strategies.
• Serve as the primary client contact for day-to-day execution and translate goals into clear project plans and compelling email experiences.

Skills

CRM experience

Experience with dev teams

Email development

Project planning

Communication

Systems thinking

Negotiation

Lead through ambiguity

A/B and multivariate testing

Tools

Salesforce Marketing Cloud

Smartsheet

Workfront

Job description

Razorfish, part of Publicis Groupe, seeks an Associate Director of Program Management to lead CRM and email marketing initiatives. You will bridge Customer Engagement, Business Strategy, Technology, Big Data, and Content, guiding small-to-medium engagements across client teams with emphasis on flawless delivery and performance optimization.

You will balance client drivers with time, scope, quality, and risk, fostering collaboration and maintaining high standards within a hybrid 4-days/week