Direct-to-Patient Strategy Director

Vertex Inc.; Boston (MA); Hybrid; USD 196,000 - 294,000; Full time

Job summary

Vertex is seeking a strategic Director, Market Transformation to design, evaluate and implement direct-to-patient capabilities across the patient journey. This leader will shape how patients move from awareness and activation through care, access, therapy start and adherence, coordinating across marketing, patient services, market access, digital, medical, legal, compliance, operations and analytics.

The ideal candidate brings deep pharmaceutical commercialization experience, strong

Qualifications

• Bachelor’s degree in business, life sciences, public health, healthcare administration or related field; MBA/MPH preferred.
• 8+ years of experience in biopharma, healthcare, digital health or patient services.
• 5+ years leadership in patient access, commercialization, patient support services, digital health, market access, or omnichannel engagement.
• Experience designing or scaling patient-centric programs across the patient journey.
• Strong understanding of pharmaceutical commercialization and reimbursement dynamics.
• Proven cross-functional leadership with data-driven decision making.

Responsibilities

• Develop Vertex’s direct-to-patient strategy across brands and therapeutic areas to improve access.
• Monitor market trends and emerging digital health models to inform strategy.
• Identify patient drop-off points across diagnosis, referral, reimbursement, routing and initiation.
• Evaluate DTP opportunities based on analytics and therapy-area dynamics.
• Design end-to-end patient pathways spanning awareness to adherence.
• Build business cases for DTP investments including ROI and costs.
• Define and implement DTP models and partner across functions.
• Lead vendor strategy for telehealth, pharmacy, and digital engagement solutions.
• Drive innovation in patient engagement and closed-loop optimization.
• Ensure initiatives comply with legal, privacy, and data governance standards.

Skills

DTP strategy

Omnichannel

Access & Reimbursement

Telehealth

CRM

Data Analytics

Education

Bachelor’s degree

MBA/MPH/MS

Tools

CRM platforms

EHR/HIE systems

Job description

Vertex is seeking a strategic Director, Market Transformation to design, evaluate and implement direct-to-patient capabilities across the patient journey. This leader will shape how patients move from awareness and activation through care, access, therapy start and adherence, coordinating across marketing, patient services, market access, digital, medical, legal, compliance, operations and analytics.

The ideal candidate brings deep pharmaceutical commercialization experience, strong