US Marketing Director: Direct-to-Patient Strategy

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 191,000 - 300,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Hybrid work arrangement

Comprehensive benefits

Job summary

Merck & Co., Inc. in the United States seeks a Director U.S. Marketing, HCC Strategy, Atherosclerosis to own end-to-end Direct to Patient strategy and the DtP roadmap, with focus on education, access, affordability, and patient engagement.

The role requires deep consumer marketing, cross-functional leadership in a complex matrix, and the ability to translate strategy into launch-ready plans, budgets, and performance metrics. Hybrid work in Upper Gwynedd, PA is expected.

Qualifications

• Significant consumer marketing, patient access, digital health, product ownership, or platform-based experience.
• Strong business acumen and analytical skills.
• Own strategy, roadmap, launch execution, budget, forecasting, performance management, and cross-functional delivery for complex initiatives.
• Strong understanding of U.S. healthcare access, affordability, pharmacy fulfillment, patient support, digital engagement, and regulatory/compliance considerations.

Responsibilities

• Develop comprehensive HCC strategy, experience and activation plan.
• Build integrated, patient centered experience that support education, access, affordability, fulfillment, and ongoing engagement.
• Establish governance, decision forums, KPI reviews, and performance routines to support continuous optimization and ensure accountability for business and patient experience outcomes.
• Bring external marketplace perspective on pharma direct-to-patient models, digital health, consumer engagement, telehealth, pharmacy fulfillment, patient support, and emerging access models.
• Own the end-to-end Direct to Patient strategy for Atherosclerosis, ensuring the capability supports launch objectives, patient access needs, and the broader Atherosclerosis marketing strategy.
• Serve as the brand leader for DtP, including roadmap development, prioritization, decision-making, launch readiness, performance management, and cross-functional execution.
• Lead integrated launch readiness for DtP, including milestone tracking, risk identification, issue resolution, dependency management, and escalation of key decisions
• Lead cross-functional collaboration across marketing, access, payer marketing, customer experience, digital, analytics, legal, compliance, privacy, medical, supply chain, training, and external partners
• Operate effectively in an agile model, translating strategic priorities into clear outcomes, backlog priorities, sprint goals, and cross-functional deliverables
• Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team

Skills

Accountability

Adaptability

Backlog Management

Business Acumen

Business Decisions

Decision Making

Digital Marketing

Influencing Without Authority

Marketing Budget Management

Market Research

Omnichannel Marketing

People Leadership

Pharmaceutical Sales Marketing

Product Launches

Product Management

Stakeholder Management

Strategic Planning

Strategy Development

Teamwork

Education

Bachelor's degree or equivalent (BA/BS). MBA or equivalent advanced degree preferred

Job description

Merck & Co., Inc. in the United States seeks a Director U.S. Marketing, HCC Strategy, Atherosclerosis to own end-to-end Direct to Patient strategy and the DtP roadmap, with focus on education, access, affordability, and patient engagement.

The role requires deep consumer marketing, cross-functional leadership in a complex matrix, and the ability to translate strategy into launch-ready plans, budgets, and performance metrics. Hybrid work in Upper Gwynedd, PA is expected.