Direct Response Web Designer: Persuasive Campaign Creative

Zacks Investment Research; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Zacks Investment Research in Chicago, IL is seeking a Direct Response Web Designer to design and test marketing creatives across ads, emails, landing pages, and videos, translating proven copy into visuals that boost subscription response.

You will partner with copywriters and marketing managers to deliver assets efficiently, while developing ideas grounded in research, best practices, and measurable testing. The role emphasizes on-site collaboration and fast iteration.

Qualifications

• Proven persuasive design ability with strong presentation and appeal.
• Experience in responsive web design.
• Ability to hand-code standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Familiarity with direct response marketing concepts.
• Familiarity with basic investing concepts and finance.

Responsibilities

• Create ads, emails, landing pages, videos, and other marketing materials designed to outperform control versions.
• Collaborate with copywriters and marketing managers to produce marketing collateral within timelines.
• Develop new concepts and improvements based on research, best practices, and testing results.
• Produce new campaign creative and expand existing campaigns while preserving core messaging and creative direction.
• Ensure designs are compelling and persuasive to support direct response objectives.

Skills

Persuasive design

Responsive design

HTML & CSS hand-coding

Design software proficiency

Direct response marketing

Investing concepts familiarity

Project management

Team collaboration

Education

BA/BFA in Graphic Design or equivalent

Job description

Zacks Investment Research in Chicago, IL is seeking a Direct Response Web Designer to design and test marketing creatives across ads, emails, landing pages, and videos, translating proven copy into visuals that boost subscription response.

You will partner with copywriters and marketing managers to deliver assets efficiently, while developing ideas grounded in research, best practices, and measurable testing. The role emphasizes on-site collaboration and fast iteration.