Direct Response Web Designer

Zacks Investment Research; Chicago (IL); On-site; USD 65,000 - 95,000; Full time

Job summary

Zacks Investment Research in Chicago, IL is seeking a Direct Response Web Designer to design and test marketing creatives across ads, emails, landing pages, and videos, translating proven copy into visuals that boost subscription response.

You will partner with copywriters and marketing managers to deliver assets efficiently, while developing ideas grounded in research, best practices, and measurable testing. The role emphasizes on-site collaboration and fast iteration.

Qualifications

• Proven persuasive design ability with strong presentation and appeal.
• Experience in responsive web design.
• Ability to hand-code standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Familiarity with direct response marketing concepts.
• Familiarity with basic investing concepts and finance.

Responsibilities

• Create ads, emails, landing pages, videos, and other marketing materials designed to outperform control versions.
• Collaborate with copywriters and marketing managers to produce marketing collateral within timelines.
• Develop new concepts and improvements based on research, best practices, and testing results.
• Produce new campaign creative and expand existing campaigns while preserving core messaging and creative direction.
• Ensure designs are compelling and persuasive to support direct response objectives.

Skills

Persuasive design

Responsive design

HTML & CSS hand-coding

Design software proficiency

Direct response marketing

Investing concepts familiarity

Project management

Team collaboration

Education

BA/BFA in Graphic Design or equivalent

Job description

The Direct Response Web Designer role at Zacks Investment Research supports the Zacks.com business unit in Chicago, IL. This position focuses on designing and testing marketing creatives across ads, emails, landing pages, and videos, translating proven copy into visuals that increase subscription response.

Role Summary

As part of the marketing design workflow, you will build and refine direct response creative that aims to outperform established controls. You will partner with copywriters and marketing managers to deliver campaign assets efficiently, while continuously developing ideas grounded in research, best practices, and measurable testing.

Responsibilities

• Create ads, emails, landing pages, videos, and other marketing materials designed to outperform control versions.
• Collaborate directly with copywriters and marketing managers to produce marketing collateral within required timelines.
• Develop new concepts and improvements based on research, established best practices, and results from testing.
• Produce new campaign creative and expand existing campaigns while preserving core messaging and creative direction.
• Ensure designs are compelling and persuasive to support direct response objectives.

Requirements

• Strong persuasive design skills with professional presentation and appeal.
• Responsive web design experience.
• Ability to hand-code standards-compliant HTML and CSS.
• Proficiency with standard design software.
• Awareness of browser compatibility considerations, web design constraints, and email deliverability.
• Ability to deliver projects on-time.
• High attention to detail.
• Capacity to generate creative ideas in a highly interactive environment.
• Ability to manage multiple projects and competing timelines.
• Comfort working in a team setting, with clear communication skills for peer collaboration.
• Formal design training.
• Familiarity with basic investing and finance concepts.
• Familiarity with direct response marketing.

Experience and Education

• Minimum experience: 4 years.
• Education: BA/BFA (or equivalent experience) in graphic design or commercial art.

Technology

• HTML
• CSS

Compensation

Salary and bonus plan will be offered commensurate with experience.

Location

Chicago, IL (onsite).

Additional Information

All information provided will be kept confidential according to EEO guidelines.