Direct-Response Creative Strategist for Ecommerce

Right Hook Digital; United States; On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Above market salary

Remote-first team

Mentorship from leadership

Fast-moving, high-quality work culture

Job summary

Right Hook Digital is looking for a Creative Strategist who thinks in direct response. You’ll own creative strategy across top eCommerce brands in the USA and Canada, developing concepts, briefs, and testing roadmaps that move people to act.

In this remote role, you’ll review performance, craft hooks, and guide a cross-functional team and clients. You’ll translate data into actionable tests, balancing fast delivery with strategic thinking to drive profitable results.

Qualifications

• 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social
• A trained eye for DR creative: you know what a strong hook looks like and how to brief for conversion
• Sharp copy and messaging instincts across hooks, angles, scripts and ad copy
• Confident communication, written and verbal, with both internal teams and clients

Responsibilities

• Review campaign performance and build testing roadmaps based on what the data is telling you
• Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute
• Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output
• Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction
• Work cross-functionally with media buyers and growth strategists to drive iteration at pace
• Apply and evolve the strategic frameworks and playbooks that underpin how we work

Skills

Creative Strategy

Performance Creative

Paid Social

eCommerce

CPG brands

Tools

Meta Ads

TikTok Ads

Job description

Right Hook Digital is looking for a Creative Strategist who thinks in direct response. You’ll own creative strategy across top eCommerce brands in the USA and Canada, developing concepts, briefs, and testing roadmaps that move people to act.

In this remote role, you’ll review performance, craft hooks, and guide a cross-functional team and clients. You’ll translate data into actionable tests, balancing fast delivery with strategic thinking to drive profitable results.