Digital Design Specialist

CRI; Beaverton (OR); Hybrid; USD 65,000 - 85,000; Full time

Job summary

CRI is seeking a Digital Design Specialist to craft digital-first creatives for direct response campaigns and social platforms in a collaborative, cross-functional environment.

You will produce mobile-first assets, run A/B tests, analyze performance data to refine designs, and ensure brand consistency across all ads and formats.

With 2+ years of digital design experience and strong communication, you will help drive conversions and adhere to platform-specific best practices.

Qualifications

• Bachelor's degree in Digital Design, Visual Arts, or related field.
• 2+ years in direct response and social media campaign design.
• Strong proficiency with Adobe Creative Suite and HTML5 design.
• Experience with mobile-first design principles.
• Understanding ad platform specifications.
• Familiarity with Figma/Sketch.

Responsibilities

• Create digital-first designs that drive conversions across digital touchpoints.
• Develop social media creative packages for feed, Stories, Reels, and paid ads.
• Design and optimize graphics for mobile and social deployment.
• Plan and execute A/B tests for creatives and iterate on results.
• Analyze campaign data to refine design approaches and improve metrics.
• Ensure brand consistency across platforms while leveraging platform features.
• Manage multiple design projects with tight deadlines and version control.
• Stay current with digital design trends and platform updates.

Skills

Direct response design

Social media campaigns

A/B testing

Conversion optimization

Brand adherence

Communication

Analytical thinking

Education

Bachelor's degree in Digital Design or related field

Tools

Adobe Creative Suite

HTML5 design

Figma

Sketch

Job description

Position Overview: We are seeking a Digital Design Specialist to join our team. In this role, you will create compelling, digital-first designs that drive measurable results across digital advertising platforms. You will specialize in direct response campaigns and social media content, collaborating closely with cross-functional teams to deliver high-performing creative assets that meet both client objectives and platform-specific best practices.

Key Responsibilities

• Digital Campaign Design Strategy: Create digital-first designs that drive conversion rates across digital advertising touchpoints, with particular emphasis on direct response and lead generation campaigns.
• Social Media Design: Develop scroll-stopping social media creative packages, including feed posts, Stories, Reels, and paid social ads that drive engagement and conversions across platforms. Ensure designs maintain visual consistency while adhering to platform-specific best practices.
• Digital Asset Production: Design and optimize graphics for various digital platforms, ensuring proper file formats, dimensions, and specifications for mobile and social media deployment.
• Testing & Optimization: Design and execute strategic A/B tests for creative assets, including thoughtful variation development, proper control group maintenance, and iterative improvements based on statistical significance.
• Performance Optimization: Analyze campaign performance data to refine design approaches, conducting A/B tests and implementing learnings to improve conversion rates and engagement metrics.
• Cross-Platform Consistency: Ensure seamless brand experiences across all digital advertising touchpoints while adapting designs to leverage platform-specific features and requirements.
• Project Management: Balance multiple digital design projects simultaneously, meeting tight deadlines while maintaining version control and asset organization.
• Digital Innovation: Stay current with emerging digital design trends, social media platform updates, and conversion optimization techniques.

Qualifications & Skills

• Education: Bachelor's degree in Digital Design, Visual Arts, or related field (or equivalent professional experience).
• Experience: 2+ years of professional digital design experience, with demonstrated success in direct response and social media campaigns.
• Technical Expertise:
  • Advanced knowledge of Adobe Creative Suite
  • Proficiency in HTML5 design and animation
  • Experience with mobile-first design principles for advertising
  • Understanding of digital asset specifications across ad platforms
  • Working knowledge of design tools (Figma, Sketch)
• Digital Marketing Knowledge:
  • Proven track record in direct response and lead generation campaign design
  • Strong understanding of A/B testing methodology, including testing hierarchy, sample size requirements, and statistical significance
  • Experience designing meaningful creative variations that test specific hypotheses
  • Understanding of conversion rate optimization principles
  • Experience with social media platform requirements and best practices
  • Knowledge of digital advertising specifications and guidelines
• Brand Understanding: Proven ability to adhere to established brand guidelines while innovating on design elements.
• Performance Focus: Strong understanding of how design elements impact campaign performance metrics and user behavior.
• Communication: Excellent ability to articulate design decisions in the context of performance marketing objectives.
• Analytical Skills: Capability to interpret campaign data and apply insights to design optimizations.

Must include examples of:

• Direct response campaign creative
• HTML5 banner ads or interactive elements