CRM HTML Designer/Developer

Upbound Field Support Center Rent A Center Texas LP; United States; On-site; USD 75,000 - 105,000; Full time

Job summary

Upbound Group, Inc. is seeking a CRM HTML Designer/Developer to build and deploy high‑quality, responsive email campaigns across multiple clients and devices.

You will hand‑code table‑based, inline‑styled HTML/CSS and apply mobile‑first, fluid‑hybrid techniques to ensure consistent rendering in Outlook, Gmail, and Apple Mail. You’ll test with Litmus, validate links and images, and collaborate with product, personalization, and legal teams.

Qualifications

• 3–5+ years coding responsive, table‑based HTML/CSS for email with cross‑client QA.
• Familiar with inline CSS, limited/unsupported properties and Outlook quirks.
• Experience with ESP platforms (Zeta, SFMC, Braze, Iterable, Klaviyo, Mailchimp, HubSpot).
• Dynamic content scripting (Liquid; AMPscript; Velocity a plus) and Litmus/Email on Acid QA.
• Collaboration and project management in fast‑paced environments.

Responsibilities

• Develop and deploy high‑quality, responsive email campaigns across 50+ clients/devices.
• Design & hand‑code table‑based HTML emails with inline styles and mobile‑first techniques.
• Test & QA at scale using Litmus; validate links, images, and fallbacks before launches.
• Personalize at scale with dynamic content and scripting; set up automations and lifecycle content.
• Maintain modular design systems and contribute to cross‑channel orchestration.

Skills

HTML email coding

CSS inline styles

Litmus testing

Liquid scripting

UI/UX design

Tools

Zeta Marketing Platform

Salesforce Marketing Cloud

Klaviyo

HubSpot

Job description

Job Description: CRM HTML Designer/Developer Who We Are Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent‑A‑Center that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico, and Puerto Rico.

Key Responsibilities:

• Develop and deploy high‑quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail).
• Design & hand‑code table‑based, inline‑styled HTML/CSS emails; use mobile‑first, fluid‑hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
• Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch.
• Partner with broader team on cross QC.
• Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
• Visual Communication & UI/UX: Translate marketing briefs into intuitive, high‑converting, on‑brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA). Design Tool Mastery (Required): Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel‑perfect mockups before moving to code.
• You’ll be working with product and personalization teams, legal, developers, CX, data science, etc.
• Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production.
• Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross‑channel orchestration (email/SMS/push).
• Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre‑headers.

Job Requirements:

• Required: 3–5+ years coding responsive, table‑based HTML/CSS for email with rigorous cross‑client QA and brand stewardship.
• Deep familiarity with email‑specific constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid‑hybrid/mobile‑first methods.
• ESP proficiency: hands‑on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
• Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and strong QA discipline (Litmus/Email on Acid) for rendering verification.i
• Collaboration & project management skills in a fast‑paced environment handling multiple projects at once.
• This position is in‑office (Monday through Friday) in Plano, TX.
• Preferred: Experience building modular email systems (master templates, component libraries) and maintaining documentation.
• Working knowledge of deliverability drivers (image‑to‑text ratios, file size) and practical spam‑trigger avoidance.
• A/B and multivariate testing experience; comfort reading performance dashboards and converting insights into design changes.
• Ability to create lightweight animated assets (optimized GIFs/APNGs) and kinetic email patterns (progressive enhancement with safe fallbacks).
• Familiarity with omni‑channel orchestration (email, SMS, push) and CDP concepts.

SPONSORSHIP:

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Upbound Group, Inc. is headquartered in Plano, Texas.