Sr. Graphic Designer

Georgia Entertainment News; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Healthcare benefits

Job summary

Georgia Entertainment News is seeking a Sr. Graphic Designer to shape brand visuals across channels, delivering on-brand direct mail and multichannel campaigns.

You’ll collaborate with marketing strategists, translate strategies into compelling layouts, and ensure print-ready and digital files meet high standards while staying ahead of trends. This senior role requires a seasoned designer with a portfolio showing direct mail, DM, EM, landing pages and display ads.

Qualifications

• Bachelor’s degree in Graphic Design or related field, or equivalent experience.
• 10+ years of graphic design experience with direct mail, print production, multichannel campaigns.
• Proficiency in Adobe Creative Suite; knowledge of HTML/CSS and UX a plus.
• Strong layout, typography, color theory, and print production knowledge.
• Excellent communication and collaboration skills; able to present to leadership.

Responsibilities

• Design direct mail campaigns that grab attention and motivate response.
• Develop assets for email, digital ads, and social media for cohesive branding.
• Collaborate with strategists to align campaigns with business goals.
• Translate strategies into clear layouts to maximize response and conversions.
• Present concepts with rationales and expected performance impact.
• Prepare print-ready and digital files across channels.
• Stay current with design trends and technologies to elevate work.
• Test designs using analytics and feedback to optimize engagement.
• Maintain organized files and documentation of workflows.
• Review final productions for accuracy and consistency.

Skills

Creative problem solving

Collaboration

Communication

Multichannel campaigns

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Creative Suite

InDesign

Photoshop

Illustrator

Figma

After Effects

HTML/CSS basics

Email platforms

Microsoft Office

Job description

What you’ll do

As a Sr. Graphic Designer, you’ll have the opportunity to shape how brands are seen and experienced across channels. You’ll design with impact, collaborate with smart teammates, and push creative boundaries while staying grounded in what drives response. In this role, you will:

• Design compelling, on‑brand direct mail campaigns that grab attention and motivate response
• Develop visual assets for additional channels such as email, digital advertising, and social media, to ensure a cohesive and integrated brand experience
• Collaborate with marketing strategists and subject matter experts to conceptualize creative campaigns that align with business objectives and target audience insights

• Translate marketing strategies into clear, effective, and visually appealing layouts that break through the clutter, maximize response, & drive conversion rates for our clients
• Present creative concepts with recommendations to internal and external clients, including creative rationales for design choices and its expected impact on performance.
• Prepare and deliver print‑ready and digital files, ensuring accuracy, quality, and consistency across all channels and formats
• Stay current with design trends, direct mail innovations, and emerging technologies to continually elevate creative

• Test and iterate designs based on performance analytics and feedback, optimizing for audience engagement and conversion
• Maintain organized creative files, templates, and documentation of design processes and workflows
• Review final productions for errors and ensure the final material reflects the specifications received

Who You Are

• You’re more than a designer—you’re a creative problem solver who blends artistry with strategy. You thrive on variety, excel at collaboration, and take pride in work that not only looks great but also drives results. You bring:
• Bachelor’s degree in Graphic Design, Visual Communications, or a related field (or equivalent professional experience)

• 10+ years of experience in graphic design, with a strong portfolio showcasing direct mail, print production skills, and multichannel campaign work (DM, EM, Landing Pages, Display Ads)
• Experience in data‑driven design and personalized direct mail tactics and testing
• Expert in Adobe Creative Suite (InDesign, Photoshop, Illustrator); experience with email and digital ad platforms a plus (Figma, Designmodo, After Effects, or Basic HTML); must also be proficient in Microsoft Office (PPT, Word, Excel)
• Strong understanding of principles of layout, typography, color theory, and print production processes
• Excellent communication and collaboration skills; ability to work effectively with cross‑functional teams, and present to Senior Leadership and clients
• Demonstrated creativity, originality, and a strategic approach to solving marketing challenges through design
• Self‑motivated, curious, detail‑oriented, brand steward, and able to manage multiple projects and deadlines in a fast‑paced environment

• Knowledge of HTML/CSS or email design best practices
• Knowledge of UX design best practices

• Strong conceptual thinker with the ability to bring fresh ideas to traditional and digital formats, and experience with competitor research
• Ability to adapt to feedback and provide art direction to vendors or freelance design partners
• Demonstrated experience with light copywriting (headlines, taglines, call‑to‑action phrases, etc.)
• Other duties and responsibilities as assigned