Direct-Response Marketing Funnels Specialist

Kids for the Future; Lindon (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental

Life Insurance

Vision

HSA

Employee Assistance Program

Paid Holidays

PTO

Employee Discount

Job summary

Bucked Up seeks a Marketing Funnels Coordinator to optimize paid media funnels, turning ad traffic into customers through direct-response experiences. You will focus on CRO, upsell creation, and A/B testing across ecommerce funnels, collaborating with media buyers and creative teams to scale acquisitions.

You’ll work on landing pages, email flows, and upsell strategies to improve conversion and revenue per visitor while maintaining strong brand messaging.

Qualifications

• Familiarity with direct-response marketing funnels across funnel stages.
• Working knowledge of CRO, upsell creation, and A/B landing page testing.
• Hands-on experience with storefront apps and web builders.

Responsibilities

• Build and manage direct-response style funnels from ad click through to checkout.
• Develop understanding of funnel stages from top-of-funnel to post-purchase retention.
• Partner with media buyers to align funnels with campaigns and audiences.
• Plan and run A/B and multivariate tests on landing pages to lift conversion rates.
• Analyze funnel metrics and user behavior to identify friction points and prioritize CRO opportunities.
• Implement data-backed changes to page layout, copy, and offers and measure impact.
• Measure heat maps and user sessions to determine optimization directions.
• Design and build upsells, cross-sells, and order bumps to raise average order value.
• Test offer structures, pricing, and bundles across the funnel to maximize revenue per visitor.
• Create and maintain landing pages in web builders and backend storefronts.
• Coordinate with media platforms to ensure clean tracking and funnel alignment.
• Collaborate with creative and development teams to ship funnel assets quickly.
• Write direct response copy for landing pages and marketing materials.
• Align copy messaging with email flows (abandoned cart, retention, etc.).

Skills

Direct-response marketing

CRO

A/B testing

Shopify

BigCommerce

Webflow

InstaPage

Unbounce

Meta

TikTok

Google

Klaviyo

Tools

Shopify

BigCommerce

Webflow

InstaPage

Unbounce

Job description

Bucked Up seeks a Marketing Funnels Coordinator to optimize paid media funnels, turning ad traffic into customers through direct-response experiences. You will focus on CRO, upsell creation, and A/B testing across ecommerce funnels, collaborating with media buyers and creative teams to scale acquisitions.

You’ll work on landing pages, email flows, and upsell strategies to improve conversion and revenue per visitor while maintaining strong brand messaging.