Marketing Funnels Coordinator (Bucked Up)

Kids for the Future; Lindon (UT); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Dental

Life Insurance

Vision

HSA

Employee Assistance Program

Paid Holidays

PTO

Employee Discount

Job summary

Bucked Up seeks a Marketing Funnels Coordinator to optimize paid media funnels, turning ad traffic into customers through direct-response experiences. You will focus on CRO, upsell creation, and A/B testing across ecommerce funnels, collaborating with media buyers and creative teams to scale acquisitions.

You’ll work on landing pages, email flows, and upsell strategies to improve conversion and revenue per visitor while maintaining strong brand messaging.

Qualifications

• Familiarity with direct-response marketing funnels across funnel stages.
• Working knowledge of CRO, upsell creation, and A/B landing page testing.
• Hands-on experience with storefront apps and web builders.

Responsibilities

• Build and manage direct-response style funnels from ad click through to checkout.
• Develop understanding of funnel stages from top-of-funnel to post-purchase retention.
• Partner with media buyers to align funnels with campaigns and audiences.
• Plan and run A/B and multivariate tests on landing pages to lift conversion rates.
• Analyze funnel metrics and user behavior to identify friction points and prioritize CRO opportunities.
• Implement data-backed changes to page layout, copy, and offers and measure impact.
• Measure heat maps and user sessions to determine optimization directions.
• Design and build upsells, cross-sells, and order bumps to raise average order value.
• Test offer structures, pricing, and bundles across the funnel to maximize revenue per visitor.
• Create and maintain landing pages in web builders and backend storefronts.
• Coordinate with media platforms to ensure clean tracking and funnel alignment.
• Collaborate with creative and development teams to ship funnel assets quickly.
• Write direct response copy for landing pages and marketing materials.
• Align copy messaging with email flows (abandoned cart, retention, etc.).

Skills

Direct-response marketing

CRO

A/B testing

Shopify

BigCommerce

Webflow

InstaPage

Unbounce

Meta

TikTok

Google

Klaviyo

Tools

Shopify

BigCommerce

Webflow

InstaPage

Unbounce

Job description

• Location 1020 W 600 S Street, #100,Lindon, UT, 84042,United States
• Employee Type FT -Non Exempt

About Bucked Up:

Bucked Up is a leading lifestyle and nutrition brand committed to empowering athletes, fitness enthusiasts, and everyday individuals with high-quality supplements, energy drinks and gear. We believe in the relentless pursuit of excellence, and our team is dedicated to pushing the boundaries of what’s possible in the industry.

About the Role

The Marketing Funnels Coordinator will assist and optimize our paid media funnels, turning ad traffic into customers through direct-response experiences. This role focuses on conversion rate optimization (CRO), upsell creation, and A/B landing page testing across our e-commerce funnels, working closely with our media buying and creative teams to profitably scale customer acquisition.

Primary Responsibilities

• Build and manage direct-response style funnels from the ad click through to checkout, keeping a cohesive message-to-offer flow at every step.
• Develop a deep understanding of every stage of the marketing funnel, from top-of-funnel traffic through to post-purchase retention.
• Partner with our media buyers to align funnel pages and offers with active campaigns and audiences.
• Conversion Rate Optimization & A/B Testing
  • Plan and run A/B and multivariate tests on landing pages to lift conversion rates.
  • Analyze funnel metrics and user behavior to pinpoint friction points and prioritize CRO opportunities. Compile reporting pulling various metrics (Conversion Rates, Average Order Values, Take Rates, Profit Loss Per Sale, etc...)
  • Implement data-backed changes to page layout, copy, and offers, then measure the impact of each test.
  • Measure/interpret heat maps, user sessions, to determine best directions for optimization
• Upsell & Offer Creation
  • Design and build upsells, cross-sells, and order bumps that increase average order value.
  • Test offer structures, pricing, and bundles across the funnel to maximize revenue per visitor.
  • Build and maintain landing pages in web builders; along with backend ecommerce storefronts.
• Coordinate with media buying platforms (Meta, TikTok, and Google) to ensure clean tracking and funnel alignment.
• Collaborate with our creative and development teams to ship new funnel assets and page features quickly.
• Copywriting
  • Must implement Direct Response copy within various projects, especially for landing page creation
  • Utilize best practices for CRO via copy adjustments/testing within a given A/B Testing phase
  • Collaborate with Media Buyers, Email Coordinators to align with copy messaging for various marketing materials.

Qualifications

• Familiarity with direct-response style marketing funnels, with a deep understanding of every stage of the funnel.
• Working knowledge of conversion rate optimization (CRO), upsell creation, and A/B landing page testing.
• Hands-on experience with Storefront applications like Shopify, BigCommerce, etc...
• Experience with web builders like Webflow, InstaPage, Unbounce, etc...
• Familiarity with media buying platforms such as Meta, TikTok, and Google.
• Experience with email platforms, particularly Klaviyo, and understanding of emails flows (i.e. Abandoned Cart, Retention, etc...)
• Highly task- and detail-oriented, with consistent, timely completion of tasks.
• A genuine willingness to learn and grow.
• Experience with supplement or CPG brands is a plus.

Additional Information

• Pay is DOE
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel

DAS Labs (DBA Bucked Up) is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Bucked Up does not sponsor applicants for work visas.