Remote Growth Design Lead: Funnels & Interactive Tools

Marketplace Operations Inc.; Wilmington (DE); Remote; USD 140,000 - 200,000; Full time

Job summary

Marketplace Operations Inc. in Wilmington, Delaware, United States, seeks a Principal Designer to lead growth design remotely. You will architect end-to-end paid acquisition funnels across verticals, pairing advertorials and pre-landers with interactive tools to optimize conversion.

Reporting to Head of Design, you will collaborate with Paid Media, Growth, Editorial, and Engineering. If you think in funnels, write headlines when needed, and treat CRO as a design problem, this role is for you.

Qualifications

• 10+ years of growth design, performance funnel design, or direct response design at a high bar
• Portfolio showing measurable conversion impact tied to specific design decisions
• Demonstrated experience designing complete funnels end to end, not just isolated pages
• Direct response sensibility with hook, proof, payoff, and CTA structure
• Experience designing interactive tools (quizzes, calculators, qualification flows) with branching logic and state
• Experience running structured experimentation programs and translating performance data into design direction
• Strong web design fundamentals (layout, typography, hierarchy, information design) and fluency in Figma plus at least one prototyping tool
• Editorial sensibility to meet Forbes editorial standards while driving action
• AI-native execution with clear view on where AI helps vs gets in the way
• Strong written and verbal communication to pitch directions and defend decisions
• Timezone: UK or US, with overlap with CST stakeholders

Responsibilities

• Funnel Architecture: Design paid acquisition funnels end to end. Own the path from the moment a user lands through to lead capture or quote completion across our paid social consumer experiences
• Persona Translation: Build multiple funnel variants per vertical, each tailored to a distinct audience
• Interactive Tools: Design quizzes, calculators, and qualification flows with branching logic and state, using AI tools in prototyping
• Editorial Long-Form: Design advertorials, pre-landers, and listicles that hold attention and drive action
• Conversion Engineering: Treat CRO mechanics as a design discipline; micro-commitments, loading screens, exit intent, progressive capture
• Experimentation and Production: Run hypothesis-driven tests across surfaces; build templates and components for volume
• Mentorship: Mentor designers on funnel thinking, persona design, and experimentation discipline; help shape hiring

Skills

Growth design

Conversion-focused design

Figma

Editorial sensibility

AI-native execution

Written communication

A/B testing

Cross-functional collaboration

Tools

Figma

Cursor

GA4

Optimizely

Tableau

Job description

Marketplace Operations Inc. in Wilmington, Delaware, United States, seeks a Principal Designer to lead growth design remotely. You will architect end-to-end paid acquisition funnels across verticals, pairing advertorials and pre-landers with interactive tools to optimize conversion.

Reporting to Head of Design, you will collaborate with Paid Media, Growth, Editorial, and Engineering. If you think in funnels, write headlines when needed, and treat CRO as a design problem, this role is for you.