Direct-Response Growth Director (Performance Marketing)

Crandall Associates, Inc.; United States; On-site; USD 150,000 - 190,000; Full time

Job summary

Crandall Associates, Inc. is seeking a Senior Marketing Director, Direct Response to drive measurable, profitable growth through performance-driven programs.

You will own customer acquisition and revenue campaigns across paid and owned channels in a fast-paced environment. Responsibilities include building direct response strategies aligned with revenue goals, managing full-funnel performance from impressions to conversions, and optimizing campaigns across paid search, paid social, display,

Qualifications

• Experience leading direct response marketing campaigns and teams.
• Strong analytics and KPI-driven mindset.
• Excellent cross-functional collaboration with Creative, Product, Analytics, and CRM teams.

Responsibilities

• Build direct response strategies aligned with revenue and profitability goals.
• Manage full-funnel performance from impressions to conversions across paid search, paid social, display, video, and affiliates; lead test-and-learn optimization.

Job description

Crandall Associates, Inc. is seeking a Senior Marketing Director, Direct Response to drive measurable, profitable growth through performance-driven programs.

You will own customer acquisition and revenue campaigns across paid and owned channels in a fast-paced environment. Responsibilities include building direct response strategies aligned with revenue goals, managing full-funnel performance from impressions to conversions, and optimizing campaigns across paid search, paid social, display,