VP of Direct Marketing & Lifecycle Growth

Crandall Associates, Inc.; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Crandall Associates, Inc. seeks a Vice President of Direct Marketing to drive profitable customer acquisition, retention, and lifetime value through cross-channel direct marketing programs.

You will shape the end-to-end customer experience across digital and traditional channels, using data and performance insights to grow the brand and expand household penetration. The role leads lifecycle journeys, CRM programs, and omnichannel direct response, with a focus on subscription and replenishment

Qualifications

• 10+ years of direct marketing and CRM experience with measurable growth outcomes.
• Expertise in CRM and marketing automation and performance analytics.
• Experience supporting ecommerce and subscription-based revenue models is preferred.

Responsibilities

• Develop and execute direct marketing strategies for acquisition, onboarding, loyalty, and repeat purchase.
• Build lifecycle journeys and CRM programs to increase usage and upgrades.
• Lead omnichannel direct response across email, SMS, digital media, paid search, social, and DTC ecommerce; partner with product and ecommerce teams.

Skills

Direct marketing

CRM

Performance marketing

Leadership

Vendor management

Analytics

Ecommerce & subscriptions

Tools

Marketing automation

CRM systems

Analytics tools

Job description

Crandall Associates, Inc. seeks a Vice President of Direct Marketing to drive profitable customer acquisition, retention, and lifetime value through cross-channel direct marketing programs.

You will shape the end-to-end customer experience across digital and traditional channels, using data and performance insights to grow the brand and expand household penetration. The role leads lifecycle journeys, CRM programs, and omnichannel direct response, with a focus on subscription and replenishment