Direct Marketing Lead: Data-Driven Fundraising

William & Mary; Williamsburg, Northern (VA, KY); Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary is seeking an Assistant Director, Direct Marketing to lead data-driven fundraising strategies within the Annual Giving team of University Advancement. The role drives multi-channel campaigns, analyzes results, and partners with over 15 schools to maximize donor engagement.

The position is hybrid in Williamsburg, VA and reports to the Director of Direct Marketing. Qualifications include a bachelor’s degree, strong analytics, and experience with CRM systems and MS Office tools.

Qualifications

• Bachelor’s degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook, and PowerPoint; familiarity with donor/constituent databases.
• Strong analytical, organizational, and communication skills.
• Experience planning and implementing integrated direct marketing campaigns.

Responsibilities

• 20% - Relationship and Project Management: provide input on strategies, communicate needs, and manage vendor timelines.
• 70% - Strategic Data Analysis & Reporting: develop direct marketing reports, analyze results, and provide actionable insights.
• 10% - Coordinate Cross-campus Partnerships: align with Stewardship and IT Services to streamline data requests and collaborate with Advancement teams.

Skills

Analytical skills

Project management

Communication skills

Data analysis

Education

Bachelor’s degree or equivalent

Tools

MS Word

MS Excel

PowerPoint

Outlook

Tableau

Power BI

CRM systems

Python

C#

Job description

William & Mary is seeking an Assistant Director, Direct Marketing to lead data-driven fundraising strategies within the Annual Giving team of University Advancement. The role drives multi-channel campaigns, analyzes results, and partners with over 15 schools to maximize donor engagement.

The position is hybrid in Williamsburg, VA and reports to the Director of Direct Marketing. Qualifications include a bachelor’s degree, strong analytics, and experience with CRM systems and MS Office tools.