Direct Marketing & Alumni Engagement Lead

Washington University in St. Louis; United States; On-site; USD 58,000 - 66,000; Full time

Benefits offered by this job

Vacation & holidays

Health insurance

Transit U‑Pass

Tuition assistance

Job summary

Washington University in St. Louis is seeking an Associate Director of Direct Marketing & Participation to manage omni-channel campaigns aimed at boosting alumni donor participation and lifetime loyalty.

The role partners with Philanthropic Strategy and Advancement Communications and oversees the Assistant Director, premiums, corporate matching gifts, and related data hygiene efforts. The position reports to the Senior Director of Annual Giving Programs and requires leading cross-functional

Qualifications

• Education: Bachelor's degree.
• Certifications/Professional Licenses: No specific certification/professional license is required for this position.
• Work Experience: Relevant Experience (3 Years).
• Skills: Not Applicable. Driver's License: A driver's license is not required for this position.

Responsibilities

• Direct Marketing Campaigns and Appeals: plan and coordinate daily management of a large volume of direct marketing projects; track tasks and timelines in Click Up.
• Loyalty Society: develop and implement donor retention strategies and ensure data quality.
• School/Program Liaison: support unit-specific Annual Fund appeals and requests in SOPs.
• Faculty and Staff Giving: oversee strategy and payroll deduction retention/renewal efforts; coordinate communications.

Skills

Alumni relations

Analytical thinking

Annual Giving

Communication

Education

Bachelor's degree

Tools

ClickUp

Salesforce

Workday

Job description

Washington University in St. Louis is seeking an Associate Director of Direct Marketing & Participation to manage omni-channel campaigns aimed at boosting alumni donor participation and lifetime loyalty.

The role partners with Philanthropic Strategy and Advancement Communications and oversees the Assistant Director, premiums, corporate matching gifts, and related data hygiene efforts. The position reports to the Senior Director of Annual Giving Programs and requires leading cross-functional