Senior Director, Multi-Channel Direct Marketing & Giving

Washington University in St. Louis; Clayton (MO); On-site; USD 96,000 - 130,000; Full time

Benefits offered by this job

Vacation time

Health insurance

Metro transit U-Pass

Tuition assistance

Job summary

Washington University in St. Louis seeks a Senior Director of Direct Marketing and Participation to lead university-wide direct marketing fundraising strategies and grow donor numbers and gifts to support the Annual Fund.

The role emphasizes data-driven decision making, collaboration with key Advancement teams, and management of a six-person team dedicated to annual campaigns and donor programs in a higher-education setting.

Qualifications

• Bachelor's degree required.
• Experience in high-level donor communications and engagement.
• Experience leading multi-channel fundraising campaigns.

Responsibilities

• Lead strategic plan to segment and solicit alumni, parents, and friends to increase Annual Fund donations.
• Oversee direct marketing materials to ensure alignment with campaigns.
• Collaborate with Advancement Communications, Analytics, Data & Reporting, and Donor Relations.
• Manage the direct marketing technology stack and data quality for campaigns.
• Supervise a team of six handling WashU Giving Day, Loyalty Society, Engagement Center, and related programs.

Skills

Analytical Acumen

Strategic Thinking

Donor Communications

Team Leadership

Data-driven

Communication

Education

Bachelor's degree

Master's degree

Tools

VanillaSoft

ClickUp

Salesforce Marketing Cloud

Job description

Washington University in St. Louis seeks a Senior Director of Direct Marketing and Participation to lead university-wide direct marketing fundraising strategies and grow donor numbers and gifts to support the Annual Fund.

The role emphasizes data-driven decision making, collaboration with key Advancement teams, and management of a six-person team dedicated to annual campaigns and donor programs in a higher-education setting.