Assistant Director, Direct Marketing & Data Analytics

Southwest Virginia Higher Education Center; Williamsburg (VA); Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary seeks an Assistant Director, Direct Marketing, to lead data management for direct marketing efforts and collaborate with multiple units across the university to drive fundraising strategies.

The role is hybrid and based in Williamsburg, VA, reporting to the Director of Direct Marketing within the Annual Giving team of University Advancement. Salary range is $50,000–$55,000 with benefits and professional growth.

Qualifications

• Bachelor's degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook, and PowerPoint and donor/constituent database systems.
• Strong planning and organizational skills to manage multiple deadlines.
• Excellent analytical, written, and oral communication abilities.

Responsibilities

• Develop and provide direct marketing reports and analyses for stakeholders.
• Coordinate with Director and Associate Director on direct marketing efforts.
• Collaborate with team to meet timelines and manage data for campaigns.
• Oversee data management, reporting, and analysis for direct marketing projects.

Skills

MS Word

Excel

Outlook

PowerPoint

Donor databases

Data analysis

Project management

Education

Bachelor's degree

Tools

CRM systems

Job description

William & Mary seeks an Assistant Director, Direct Marketing, to lead data management for direct marketing efforts and collaborate with multiple units across the university to drive fundraising strategies.

The role is hybrid and based in Williamsburg, VA, reporting to the Director of Direct Marketing within the Annual Giving team of University Advancement. Salary range is $50,000–$55,000 with benefits and professional growth.