Growth-Focused Associate Director, Direct Response Marketing

Harvard University; Massachusetts; Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Retirement plans with university

Tuition assistance and reimbursement

Job summary

Harvard University’s Alumni Affairs and Development seeks an Associate Director of Development, Direct Response Marketing to lead omni‑channel campaigns for the Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society. You will translate strategy into production plans and manage timelines, audience segmentation, and partnerships.

You will supervise a Development Assistant Specialist, DR Marketing, mentor staff, and drive data‑driven decisions to maximize revenue and

Qualifications

• BA/BS degree preferred.
• Minimum 6+ years’ direct response marketing or fundraising experience.
• Excellent interpersonal, written, verbal, and visual communication skills.
• Strong organizational and time management skills.
• Analytical and data‑driven decision making.
• Willingness to work events on campus in Cambridge, MA.

Responsibilities

• Oversee strategic direction of direct response marketing channels and signatories.
• Supervise a Development Assistant Specialist and provide mentorship.
• Collaborate to enhance processes, workflows, and project management.
• Translate fundraising strategy into production schedules and audience matrices.
• Track results and optimize campaigns to maximize revenue and participation.
• Provide input on audience segmentation and campaign optimization using analytics.
• Maintain relationships with production and deployment partners and USPS accounts.
• Lead end‑to‑end campaign project management and ensure on‑time, on‑budget execution.
• Provide design feedback and collaborate on creative briefs as needed.
• Support donor growth initiatives and internal communications on DRM.

Skills

Direct Response Marketing

Project Management

Team Leadership

Data Analysis

Stakeholder Engagement

Communication Skills

Education

BA/BS degree

Tools

Adobe InDesign

Microsoft Office

HTML

Job description

Harvard University’s Alumni Affairs and Development seeks an Associate Director of Development, Direct Response Marketing to lead omni‑channel campaigns for the Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society. You will translate strategy into production plans and manage timelines, audience segmentation, and partnerships.

You will supervise a Development Assistant Specialist, DR Marketing, mentor staff, and drive data‑driven decisions to maximize revenue and