Assistant Director, Direct Marketing - Data & Strategy Lead

William & Mary and the Virginia Institute of Marine Science; Irvine (CA); Hybrid; USD 50,000 - 55,000; Full time

Job summary

William & Mary is seeking an Assistant Director, Direct Marketing to lead data-driven direct mail and digital campaigns within the Annual Giving team of the Office of University Advancement. This hybrid role based in Williamsburg, VA partners with 15+ schools to develop, execute, and evaluate fundraising strategies.

You will manage data workflows, produce regular reports, and collaborate across campus to maximize program impact while ensuring compliance and timely delivery.

Qualifications

• Bachelor’s degree or equivalent education, experience, and training.
• Experience with MS Word, Excel, Outlook and PowerPoint and donor/constituent database systems.
• Demonstrated planning and organizational skills to manage multiple projects in a deadline-driven environment.
• Strong analytical skills with ability to analyze data, extract conclusions and report findings.
• Excellent interpersonal, written, and oral communication skills including proofreading.

Responsibilities

• 20% - Relationship and Project Management: manage deadlines with vendors and coordinate with internal teams.
• 70% - Strategic Data Analysis & Reporting: develop direct marketing reports and analyze results for stakeholders.
• 10% - Coordinate Cross-campus Partnerships: align campus-wide stewardship and data requests.

Skills

Strong analytical skills

Excellent interpersonal, written, and

Education

Bachelor’s degree or equivalent education, experience, and training

Tools

MS Word

Excel

Outlook

PowerPoint

CRM systems

Donor databases

Tableau

Power BI

Python

C#

Job description

William & Mary is seeking an Assistant Director, Direct Marketing to lead data-driven direct mail and digital campaigns within the Annual Giving team of the Office of University Advancement. This hybrid role based in Williamsburg, VA partners with 15+ schools to develop, execute, and evaluate fundraising strategies.

You will manage data workflows, produce regular reports, and collaborate across campus to maximize program impact while ensuring compliance and timely delivery.