Associate Director, Direct Response Marketing — Fundraising

Harvard University FAS Human Resources; Cambridge (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Tuition assistance

Commuter benefits

Parental leave

Job summary

Harvard University is seeking an Associate Director of Development, Direct Response Marketing to lead omni-channel fundraising campaigns for Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society. You will translate strategy into production plans, segment audiences, and manage timelines while supervising a Development Assistant Specialist.

The role requires strong project management, analytics, and collaboration with partners to maximize revenue and participation

Qualifications

• BA/BS degree preferred.
• Minimum 6+ years’ relevant experience in direct response marketing or fundraising.
• Excellent interpersonal, written, verbal, and visual communication skills.
• Excellent organization and time management skills.
• Strong analytical and problem-solving skills; able to interpret and report data.
• Must have excellent computer skills.
• Willing to work campus events in Cambridge, MA.

Responsibilities

• Oversee the strategic direction of direct response marketing channels and signatories; lead in the MD’s absence.
• Supervise Development Assistant Specialist and provide training and backup support.
• Collaborate to enhance processes, workflows, and project management frameworks.
• Translate fundraising strategy into a comprehensive production schedule and audience matrix.
• Manage creative timelines, workflows, and approvals for campaigns.
• Track results and refine strategy to maximize revenue and participation.
• Provide analytics-based input on audience segmentation and messaging.
• Maintain relationships with production and deployment partners; keep USPS accounts in good standing.
• Manage campaigns across all phases—from planning to deployment—with on-time, on-budget execution.
• Translate strategy into creative briefs and design direction; provide feedback on copy/design.
• Collaborate to test opportunities for donor growth and process improvements.
• Support internal communications about direct response marketing and workflows.

Skills

Interpersonal communication

Written communication

Verbal communication

Visual communication

Analytical skills

Problem-solving

Time management

Project management

Staff development

Data-driven decision making

Computer skills

Education

BA/BS degree preferred

Tools

Adobe InDesign

Microsoft Office Suite

HTML

Job description

Harvard University is seeking an Associate Director of Development, Direct Response Marketing to lead omni-channel fundraising campaigns for Harvard College Fund, Graduate School Fund, Athletics, and the 1636 Loyalty Society. You will translate strategy into production plans, segment audiences, and manage timelines while supervising a Development Assistant Specialist.

The role requires strong project management, analytics, and collaboration with partners to maximize revenue and participation