Direct Mail Growth Lead

Physicians Mutual; Omaha (NE); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Physicians Mutual is seeking a Direct Mail Manager to lead our direct mail and print acquisition campaigns, connecting prospective customers with our insurance products. You will manage a team of analysts, oversee annual promotional budgets, and collaborate with agencies, production partners, and cross‑functional teams to deliver a coordinated marketing approach and a consistent customer experience.

This role blends strategic planning with hands‑on leadership, requiring a track record in direct

Competenze

• Lead and develop a team of Direct Mail and Print analysts.
• College degree in marketing or business administration.
• At least five years of direct marketing and sales experience.
• Experience selecting, testing and evaluating third-party mailing lists.
• Strong knowledge of direct marketing practices, including media buying, budgeting, forecasting, list processing, mail production and A/B testing.
• Experience coordinating multiple campaigns with internal teams and external vendors.
• Ability to interpret response, sales and profitability data and translate findings into business decisions.
• Clear written and verbal communication skills.

Mansioni

• Lead direct mail and print acquisition marketing analysts.
• Build a disciplined testing program across programs and product lines.
• Manage budgets and campaign performance.
• Oversee agency and vendor relationships.
• Coach and develop two analysts.
• Coordinate campaigns across channels.
• Turn analysis into action.
• Maintain quality and compliance.

Conoscenze

Direct mail

Team leadership

Marketing strategy

Budgeting

A/B testing

Data analysis

Vendor management

Communication

Formazione

Bachelor's degree in marketing or business administration

Strumenti

Microsoft Office/Excel

Data reporting tools

Descrizione del lavoro

Physicians Mutual is seeking a Direct Mail Manager to lead our direct mail and print acquisition campaigns, connecting prospective customers with our insurance products. You will manage a team of analysts, oversee annual promotional budgets, and collaborate with agencies, production partners, and cross‑functional teams to deliver a coordinated marketing approach and a consistent customer experience.

This role blends strategic planning with hands‑on leadership, requiring a track record in direct