Direct Mail Campaigns Leader (Print & Growth)

Physicians Mutual Insurance Company, Inc.; Omaha (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

Physicians Mutual Insurance Company, Inc. is seeking a Direct Mail Manager in Omaha to lead direct mail and print acquisition campaigns, manage a team of analysts, and drive profitability through testing and disciplined budgeting.

You will collaborate with agencies, production partners and multiple marketing teams to ensure a coordinated customer experience from planning through analysis.

Qualifications

• Proven ability to lead, organize, motivate and provide guidance to team members.
• A college degree in marketing or business administration, or an equivalent combination of education and experience.
• At least five years of relevant direct marketing and sales experience, including substantial experience managing direct mail campaigns from planning through analysis.
• Experience selecting, testing and evaluating third-party mailing lists for customer acquisition.
• Strong knowledge of direct marketing practices, including media buying, budgeting, forecasting, list processing, mail production and A/B testing.

Responsibilities

• Lead direct mail and print acquisition marketing analysts. Manage a team of analysts that develop and execute marketing plans that support new customer acquisition, sales and profitability goals. Coordinate timelines, resources and dependencies to deliver accurate campaigns on time and within budget.
• Build a disciplined testing program. Develop annual testing plans across established programs and product lines. Test creative, offers, audiences, third-party mailing lists and media approaches. Use campaign results, customer research and industry trends to identify opportunities and guide future tests.
• Manage budgets and campaign performance. Oversee annual promotional budgets. Forecast spending and response, monitor results and recommend investment adjustments. Provide accurate monthly reporting that explains budget variances, campaign outcomes and next steps.
• Manage agency and vendor relationships. Partner with agencies, list providers and production vendors to execute campaigns. Negotiate rates, coordinate media availability and identify acquisition opportunities. Oversee coordination of list processing, printing and mail production.
• Coach and develop two analysts. Set clear priorities, delegate responsibilities and provide regular feedback. Support professional development, complete performance reviews and build a team culture grounded in communication, accountability and collaboration.
• Coordinate campaigns across channels. Work with broadcast, digital marketing, sales and other marketing teams to align campaign timing, messaging and the customer response experience. Coordinate anticipated call and lead volume, online response paths, fulfillment and follow-up marketing.
• Turn analysis into action. Collaborate with marketing and data analytics colleagues on audience segmentation, customer profiles, attribution and research. Translate findings into recommendations that improve targeting, campaign effectiveness and business results.
• Maintain quality and compliance. Ensure campaigns meet brand standards, company policies and applicable insurance requirements. Protect customer and business data, address execution risks and improve processes to strengthen campaign quality and efficiency.

Skills

Team leadership

Direct mail

Campaign management

Budgeting

A/B testing

Education

Bachelor's degree in marketing or business administration

Tools

Microsoft Office

Microsoft Excel

Job description

Physicians Mutual Insurance Company, Inc. is seeking a Direct Mail Manager in Omaha to lead direct mail and print acquisition campaigns, manage a team of analysts, and drive profitability through testing and disciplined budgeting.

You will collaborate with agencies, production partners and multiple marketing teams to ensure a coordinated customer experience from planning through analysis.