Direct Mail Campaigns Specialist

Bank of America; Newark (DE); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Discretionary incentive eligible

Annual discretionary award

Benefits eligible

Job summary

Bank of America is seeking a detail‑oriented professional to support the Channel Management & Delivery team in executing enterprise direct mail marketing initiatives. The role involves assisting with multiple monthly campaigns, collaborating with marketing partners and creative vendors, and using data to drive ongoing improvements.

The ideal candidate has 2–5+ years in direct marketing, understands HTML logic, and can manage competing priorities in a fast-paced matrix organization while

Qualifications

• 2-5+ years of experience managing and executing direct marketing campaigns.
• Knowledge of direct mail tactics and creative development for direct mail marketing.
• Understanding of HTML with ability to read/write logic statements.
• Strong organization skills and consistent attention to detail.
• Demonstrated ability to identify, analyze and solve problems.
• Understanding rules and regulations that govern mail marketing.
• Experience working with creative vendor partners
• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast-paced, matrix organization.
• Excellent oral and written communication skills.

Responsibilities

• Support strategy, development, and delivery of enterprise direct mail marketing.
• Assist with coordinating multiple monthly campaigns and work with business partners to drive creative execution elements.
• Leverage data to support and deliver ongoing improvements and efficiency.

Skills

Direct marketing

HTML knowledge

Organizational skills

Problem solving

Communication skills

Vendor management

Adaptability

Attention to detail

Multitasking

Education

High School Diploma / GED

Job description

Bank of America is seeking a detail‑oriented professional to support the Channel Management & Delivery team in executing enterprise direct mail marketing initiatives. The role involves assisting with multiple monthly campaigns, collaborating with marketing partners and creative vendors, and using data to drive ongoing improvements.

The ideal candidate has 2–5+ years in direct marketing, understands HTML logic, and can manage competing priorities in a fast-paced matrix organization while