Digital Marketing Specialist

Workwell North America; San Diego (CA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Hybrid workplace

Remote-friendly for the right fit

Job summary

Workwell North America is seeking a hands-on digital marketer to own our growth engine from the ground up. You will lead live Google Ads campaigns, build HubSpot reporting, and transform raw data into actionable insights that guide where we invest next.

You'll work with a lean marketing team and have direct visibility to leadership, with a clear link between your work and company growth. Remote considered for the right fit; hybrid work model in San Diego.

Qualifications

• 3–5 years of B2B digital marketing experience.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Hands-on fluency with GA4, GTM, GSC and Ads.
• Track record turning messy data into clear business recommendations.
• Comfort owning budgets and being measured against CPL, CPA, ROAS, and lead volume.

Responsibilities

• Own Organic Growth: SEO strategy, on-page optimization, crawlability, core web vitals.
• Own Paid Media: manage Google Ads campaigns, budgets, bidding, testing.
• Lead Marketing Ops & Insight: build HubSpot dashboards tracking MQLs, funnel, pipeline; lead scoring and segmentation.
• Run A/B tests and attribution analyses; present findings to move decisions.

Skills

B2B marketing

Budget ownership

Data-driven decisions

Self-starter

Lead generation

Education

Bachelor's degree in Marketing/ Communications/ Business

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

HubSpot Marketing Hub

Job description

Build the Growth Engine for a Company Reinventing Workforce Solutions

This isn't a maintenance role. It's a builder's role.

Workwell North America is scaling fast, and this is a brand new position created to own our digital marketing function from the ground up. You'll take the wheel on live Google Ads campaigns, build out our HubSpot reporting infrastructure, and turn raw data into the insights that shape where we invest next.

You'll work alongside a lean, sharp marketing team with direct visibility to leadership and a straight line between your work and company growth.

Why This Role Is Different

• You'll see the impact. Success is measured in real outcomes: traffic growth, qualified leads, and marketing's contribution to closed revenue.
• You'll grow with it. Start with paid and organic ownership, then expand into automation, lead scoring, and attribution as the function matures.
• You're heard. This is a highly visible seat. Your recommendations reach marketing leadership directly.

What You'll Own

Organic Growth

• Drive SEO strategy: keyword targeting, competitor analysis, content recommendations, on-page optimization
• Monitor technical site health (Core Web Vitals, crawlability, indexation, schema)
• Partner with our team to ship technical SEO improvements

Paid Media

• Manage and optimize Google Ads campaigns end to end: budgets, bidding, targeting, creative testing
• Sharpen conversion tracking and turn performance data into ROI gains

Marketing Operations & Insight

• Build HubSpot dashboards that track MQLs, funnel conversion, and pipeline contribution
• Develop automation workflows, lead scoring, and segmentation that scale with the business
• Run A/B tests and attribution analysis, then present findings that move decisions

What You Bring

• 3 to 5 years of B2B digital marketing experience
• Bachelor's degree in Marketing, Communications, Business, or related field
• Hands-on fluency in Google Analytics 4, Google Tag Manager, Google Search Console, and Google Ads
• A track record of turning messy data into clear business recommendations
• Comfort owning budgets and being measured against CPL, CPA, ROAS, and lead volume
• A self-starter mindset: you don't wait for direction, you bring the insight

Nice to have: HubSpot Marketing Hub experience, Google or HubSpot certifications, and a background in HR tech, staffing, or another considered-purchase B2B space.

Ideally based San Diego, CA or Cleveland, OH (remote considered for the right fit)

Brand: Workwell North America

Territory: America

Location: San Diego, California

Salary: $75,000 - $85,000

Workplace: Hybrid

Experience: Mid

Hours: Mon – Fri