Digital Marketing Specialist

Workwell; San Diego (CA); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Workwell North America is seeking a proactive digital marketing leader to own our growth engine from the ground up. You will drive organic growth, manage paid Google Ads campaigns, and build robust marketing operations using HubSpot dashboards and automated workflows.

With 3–5 years in B2B digital marketing and a hands-on toolkit (GA4, GTM, GSC, Ads), you’ll translate messy data into clear strategic recommendations. Remote-friendly with hybrid options in San Diego, CA or Cleveland, OH.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Hands-on fluency in GA4, GTM, GSC, and Google Ads.
• Strong ability to turn messy data into actionable insights.
• Comfort owning budgets and being measured on CPL, CPA, ROAS, and lead volume.

Responsibilities

• Own Organic Growth: SEO strategy, keyword targeting, competitor analysis, on-page optimization.
• Own Paid Media: manage Google Ads campaigns end-to-end, budgeting and testing.
• Build Marketing Operations & Insights: HubSpot dashboards, automation workflows, lead scoring, segmentation, A/B tests, attribution.

Skills

Data-driven decision making

Self-starter

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

HubSpot Marketing Hub (nice to have)

Job description

Build the Growth Engine for a Company Reinventing Workforce Solutions

This isn't a maintenance role. It's a builder's role.

Workwell North America is scaling fast, and this is a brand new position created to own our digital marketing function from the ground up. You'll take the wheel on live Google Ads campaigns, build out our HubSpot reporting infrastructure, and turn raw data into the insights that shape where we invest next.

You’ll work alongside a lean, sharp marketing team with direct visibility to leadership and a straight line between your work and company growth.

Why This Role Is Different

• You'll see the impact. Success is measured in real outcomes: traffic growth, qualified leads, and marketing's contribution to closed revenue.
• You'll grow with it. Start with paid and organic ownership, then expand into automation, lead scoring, and attribution as the function matures.
• You're heard. This is a highly visible seat. Your recommendations reach marketing leadership directly.

What You'll Own

Organic Growth

• Drive SEO strategy: keyword targeting, competitor analysis, content recommendations, on-page optimization
• Monitor technical site health (Core Web Vitals, crawlability, indexation, schema)
• Partner with our team to ship technical SEO improvements

Paid Media

• Manage and optimize Google Ads campaigns end to end: budgets, bidding, targeting, creative testing
• Sharpen conversion tracking and turn performance data into ROI gains

Marketing Operations & Insight

• Build HubSpot dashboards that track MQLs, funnel conversion, and pipeline contribution
• Develop automation workflows, lead scoring, and segmentation that scale with the business
• Run A/B tests and attribution analysis, then present findings that move decisions

What You Bring

• 3 to 5 years of B2B digital marketing experience
• Bachelor's degree in Marketing, Communications, Business, or related field
• Hands-on fluency in Google Analytics 4, Google Tag Manager, Google Search Console, and Google Ads
• A track record of turning messy data into clear business recommendations
• Comfort owning budgets and being measured against CPL, CPA, ROAS, and lead volume
• A self-starter mindset: you don't wait for direction, you bring the insight

Nice to have: HubSpot Marketing Hub experience, Google or HubSpot certifications, and a background in HR tech, staffing, or another considered-purchase B2B space.

Ideally based San Diego, CA or Cleveland, OH (remote considered for the right fit)

Brand: Workwell North America

Territory: America

Location: San Diego, California

Salary: $75,000 - $85,000

Workplace: Hybrid

Experience: Mid

Hours: Mon – Fri