Digital Marketing Manager

Cypress HCM

United States

Remote

USD 59,236 - 64,747

Part time

14 days+

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Benefits offered by this job

401(k)

Vision insurance

Medical insurance

Job summary

A digital marketing firm is seeking an experienced Digital Marketing Manager to lead core digital acquisition and growth programs. The role involves developing, executing, and optimizing strategies across various digital channels. Ideal candidates have 4+ years in B2B SaaS with strong digital performance marketing skills. This is a mid-senior level contract position, fully remote within the United States, offering a pay rate of $43-$47/hour and benefits including 401(k) and medical insurance.

Qualifications

4+ years of experience in B2B SaaS or product-led growth environments.
Strong expertise in managing paid media across various platforms.
Proficient in SEO and AI-driven search strategies.

Responsibilities

Own and optimize digital marketing programs across various channels.
Support integrated campaign launches and digital distribution.
Manage digital budgets, forecasting, and performance reporting.

Skills

Digital performance marketing

Paid media management

SEO

Analytical skills

Cross-functional collaboration

Tools

Google Ads

Job description

About The Role

We are looking for an experienced Digital Marketing Manager to own and scale core digital acquisition and growth programs. This role focuses on developing, executing, and optimizing digital strategies across paid media, search, and emerging discovery channels, including AI‑driven search and answer engines.

You will work cross‑functionally with Product Marketing, Campaigns, Content, Web, and regional teams to launch and refine multi‑channel digital initiatives that support broader go‑to‑market objectives. This role sits within the growth marketing function and is fully remote within the United States.

Responsibilities

Own the execution and optimization of digital marketing programs across paid social, search, display, and emerging digital channels.
Support integrated campaign launches by amplifying events, product moments, and GTM initiatives through digital distribution.
Partner with Content and Web teams to develop and execute a cohesive search and discovery strategy that improves visibility across traditional search engines and AI‑powered platforms.
Continuously optimize performance through experimentation with messaging, creative, landing pages, and audience targeting to improve efficiency and conversion.
Manage digital budgets, forecasting, and performance reporting; build dashboards and deliver insights that inform investment decisions.
Monitor performance trends, test new channels and formats, and recommend optimizations based on data and experimentation.

Qualifications

4+ years of experience in B2B SaaS or product‑led growth environments, with a strong foundation in digital performance marketing.
Hands‑on experience managing paid media across platforms such as LinkedIn, Google Ads, Meta, Reddit, or similar channels.
Strong expertise in SEO and modern search/discovery strategies, including AI‑driven and answer‑based platforms.
Experience with digital tracking, attribution, and reporting best practices (e.g., GA4, UTMs, pixels, conversion tracking).
Demonstrated ability to design and run experiments, optimize funnels, and improve conversion performance.
Strong analytical and communication skills, with the ability to translate data into clear, actionable insights.
Comfortable collaborating cross‑functionally in fast‑paced, high‑growth environments.

Pay Rate