Digital Marketing Specialist

Workwell For Recruiters; San Diego (CA); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Workwell North America is seeking a Digital Marketing Specialist to lead our growth engine from the ground up. You will own organic and paid strategies, build reporting dashboards in HubSpot, and turn data into actionable insights that drive where we invest next.

You'll work with a lean marketing team and report directly to leadership, with a clear line from your work to company growth. Expect visibility and impact in a fast-scaling environment.

Qualifications

• 3 to 5 years of B2B digital marketing experience.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Hands-on fluency in Google Analytics 4, Google Tag Manager, Google Search Console, and Google Ads.
• A track record of turning messy data into clear business recommendations.
• Comfort owning budgets and being measured against CPL, CPA, ROAS, and lead volume.

Responsibilities

• Own Organic Growth: SEO strategy, on-page optimization, technical health, and content recommendations.
• Own Paid Media: Manage and optimize Google Ads campaigns end to end, including budgets, bidding, targeting, and creative testing.
• Own Marketing Operations & Insights: Build HubSpot dashboards, develop automation workflows, lead scoring, segmentation, and run attribution analyses.

Skills

Data-driven

Budget ownership

Lead attribution

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Google Ads

Job description

Build the Growth Engine for a Company Reinventing Workforce Solutions
This isn't a maintenance role. It's a builder's role.

Workwell North America is scaling fast, and this is a brand new position created to own our digital marketing function from the ground up. You'll take the wheel on live Google Ads campaigns, build out our HubSpot reporting infrastructure, and turn raw data into the insights that shape where we invest next.
You'll work alongside a lean, sharp marketing team with direct visibility to leadership and a straight line between your work and company growth.

Why This Role Is Different

• You'll see the impact. Success is measured in real outcomes: traffic growth, qualified leads, and marketing’s contribution to closed revenue.
• You'll grow with it. Start with paid and organic ownership, then expand into automation, lead scoring, and attribution as the function matures.
• You're heard. This is a highly visible seat. Your recommendations reach marketing leadership directly.

What You’ll Own

Organic Growth

• Drive SEO strategy: keyword targeting, competitor analysis, content recommendations, on-page optimization
• Monitor technical site health (Core Web Vitals, crawlability, indexation, schema)
• Partner with our team to ship technical SEO improvements

Paid Media

• Manage and optimize Google Ads campaigns end to end: budgets, bidding, targeting, creative testing
• Sharpen conversion tracking and turn performance data into ROI gains

Marketing Operations & Insight

• Build HubSpot dashboards that track MQLs, funnel conversion, and pipeline contribution
• Develop automation workflows, lead scoring, and segmentation that scale with the business
• Run A/B tests and attribution analysis, then present findings that move decisions

What You Bring

• 3 to 5 years of B2B digital marketing experience
• Bachelor's degree in Marketing, Communications, Business, or related field
• Hands-on fluency in Google Analytics 4, Google Tag Manager, Google Search Console, and Google Ads
• A track record of turning messy data into clear business recommendations
• Comfort owning budgets and being measured against CPL, CPA, ROAS, and lead volume
• A self-starter mindset: you don't wait for direction, you bring the insight

Nice to have: HubSpot Marketing Hub experience, Google or HubSpot certifications, and a background in HR tech, staffing, or another considered-purchase B2B space.

Ideally based San Diego, CA or Cleveland, OH (remote considered for the right fit)

Brand: Workwell North America
Territory: America
Location: San Diego, California
Salary: $75,000 – $85,000
Workplace: Hybrid
Experience: Mid
Hours: Mon – Fri

Digital Marketing Specialist $75,000 – $85,000

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