Digital & Web Analytics Insights Lead

PODS; Clearwater (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

PODS is seeking a Sr Data Analyst, Digital Marketing to support web/mobile analytics, A/B testing, and performance measurement. You will transform data into actionable insights to boost customer acquisition and conversions in line with organizational goals.

The role focuses on measurement efficacy, KPI development, data quality, and accessible data for decision-makers, with collaboration across IT and marketing teams.

Qualifications

• Bachelor’s degree in MIS, Data Science, Analytics, or closely related field.
• 2–4 years experience with Google Cloud Platform tools including Google Analytics, BigQuery, Looker Studio, and Google Sheets.
• Expertise in SQL with Big Data from relational databases and flat files; Snowflake/Redshift/BigQuery/Azure Blob/S3 a plus.
• Experience in Tableau, PowerBI, and Python is a plus.
• Strong background in Data Mining, Data Extraction, and Coding.
• Strong research and analysis skills; ability to learn quickly.
• Excellent organization, prioritization, and communication abilities.
• Ability to present to senior management and translate questions into insights.

Responsibilities

• Develop, disseminate, and present reports on web performance metrics.
• Present metrics on visits, quote/order conversion, channel performance, and revenue.
• Maintain and advance data analysis tools, templates, and techniques.
• Present complex findings to senior management and non-technical users.
• Proactively track metrics, identify trends, and advise business implications.
• Support data governance efforts with IT to resolve data issues.
• Mentor and train junior staff on analytics best practices.
• Translate stakeholder questions into actionable reports and insights.
• Develop new reporting tools to accommodate evolving business needs.
• Monitor data quality to ensure reporting accuracy and completeness.

Skills

SQL

Data Mining

Data Extraction

Coding

Analytics

Communication

Presentation

Education

Bachelor’s degree in MIS/Data Science/Analytics or related field

Tools

Google Analytics

BigQuery

Looker Studio

Google Sheets

Snowflake

Redshift

Azure Blob

S3

Tableau

PowerBI

Python

SQL Server

Teradata

Oracle

Job description

PODS is seeking a Sr Data Analyst, Digital Marketing to support web/mobile analytics, A/B testing, and performance measurement. You will transform data into actionable insights to boost customer acquisition and conversions in line with organizational goals.

The role focuses on measurement efficacy, KPI development, data quality, and accessible data for decision-makers, with collaboration across IT and marketing teams.