Principal CRO & Web Optimization Leader

Triwill Group; New York (NY); Hybrid; USD 153,000 - 204,000; Full time

Benefits offered by this job

Generous benefits package

RSUs and employee stock purchase plan

Career development opportunities

Strong onboarding and mentorship

Job summary

Datadog is seeking a Principal CRO and Web Analyst to drive insights, measurement, and experimentation shaping the website roadmap. You will work with Marketing, Product, and Web Engineering to improve discovery, learning, and conversion through data-driven initiatives.

You’ll lead a high-impact analytics program, set KPI frameworks, and collaborate with senior stakeholders to prioritize investments and scale web experimentation across teams.

Qualifications

• 10+ years of professional experience in CRO and web analytics.
• Strong analytical and problem-solving skills with data-to-decision storytelling.
• Experience with user behavior data, funnel reporting, audience segmentation, and testing methodologies.

Responsibilities

• Own website analytics, KPI frameworks, and user behavior insights to inform the website roadmap.
• Identify performance gaps using data, benchmarks, funnel analysis, and user behavior patterns.
• Translate insights into clear recommendations, prioritization frameworks, and experimentation plans.
• Define and scale Datadog’s web experimentation program, including testing strategy, methodology, and best practices.
• Improve engagement and conversion through testing, optimization, segmentation, and personalization initiatives.
• Partner with Marketing, Product, and Engineering to align experimentation with business priorities and present findings to senior leadership.

Skills

Web analytics

Conversion rate optimization

Experimentation

Data storytelling

Tools

GA4

Metabase

Datadog DX tools

VWO

Job description

Datadog is seeking a Principal CRO and Web Analyst to drive insights, measurement, and experimentation shaping the website roadmap. You will work with Marketing, Product, and Web Engineering to improve discovery, learning, and conversion through data-driven initiatives.

You’ll lead a high-impact analytics program, set KPI frameworks, and collaborate with senior stakeholders to prioritize investments and scale web experimentation across teams.