Digital Strategy & Performance Lead - Remote Fridays

CJRW INC; Alexander (AR); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Employee Stock Ownership Plan (ESOP)

Annual profit-sharing bonus

401(k) savings plan

Flexible spending account (FSA)

Health and dental insurance

Paid time off

Paid holidays

Paid parking

Job summary

CJRW INC in Little Rock, Arkansas seeks a Digital Media Strategist to translate client objectives into paid search, paid social, and other digital advertising strategies. You will focus on strategy and performance, collaborating with Account Management, Creative, and Project Management teams to move campaigns from planning to results.

The role involves analyzing data, developing campaign recommendations, managing budgets, and delivering client-facing reports.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, communications, or related field.
• Strong foundation in digital marketing including paid search, paid social, SEO, analytics.
• Familiarity with Google Analytics, Google Ads, Meta/Facebook Ads, and social media tools.
• Proficiency with office and project management tools such as MS 365, Google Workspace, and Monday.com.
• Excellent analytical, detail-oriented, and communication skills.

Responsibilities

• Develop and execute digital marketing strategies across paid search and paid social.
• Manage campaign setup, budgeting, optimization, and performance monitoring across platforms.
• Analyze audience behavior, trends, and competitive activity to inform strategies.
• Monitor, report on campaign performance with actionable insights and optimization opportunities.
• Collaborate with Account Management, Creative, and Project Management teams to align objectives.
• Create client-facing reports and presentations communicating results and recommendations.
• Stay updated on industry trends and platform updates to identify new opportunities.

Skills

Strategic thinking

Analytical mindset

Strong communication

Team collaboration

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Google Analytics

Google Ads

Meta/Facebook Ads

Social media management tools

Microsoft 365

Google Workspace

Monday.com

Job description

CJRW INC in Little Rock, Arkansas seeks a Digital Media Strategist to translate client objectives into paid search, paid social, and other digital advertising strategies. You will focus on strategy and performance, collaborating with Account Management, Creative, and Project Management teams to move campaigns from planning to results.

The role involves analyzing data, developing campaign recommendations, managing budgets, and delivering client-facing reports.