Remote Digital Strategy Lead — PPC, SEO & Growth

Blacksmith Agency; United States; Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to lead PPC, SEO, and conversion strategies for a portfolio of multifamily, B2B and technical clients. As Digital Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

This is a hybrid role: you join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Search Console, keyword tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record overseeing execution teams and deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC/SEO

Paid & Organic

Google Ads

GA4

Google Search Console

Keyword Research

Paid Media Optimization

Strategic Recommendations

Execution Oversight

Analytical Skills

Tools

Google Ads

GA4

Google Search Console

Keyword Research Tools

Job description

Blacksmith Agency is scaling its marketing division to lead PPC, SEO, and conversion strategies for a portfolio of multifamily, B2B and technical clients. As Digital Strategist, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

This is a hybrid role: you join sales calls to shape scope, oversee internal and external specialists, build growth roadmaps and ensure campaigns deliver measurable outcomes.