Remote Digital Strategy Lead: PPC & SEO Growth

Blacksmith Agency; North Carolina; Hybrid; USD 110,000 - 160,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division and seeks a Digital Strategist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. The role blends analysis, communication, and execution as a senior, hybrid position with client-facing responsibilities.

You will join calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and drive measurable outcomes across campaigns.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Ability to build and articulate strategic recommendations for clients and executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel

Analytics

Strategy

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

CRO

Job description

Blacksmith Agency is expanding its marketing division and seeks a Digital Strategist to own strategy, performance, and client-facing leadership across paid search, paid social, SEO and conversion optimization. The role blends analysis, communication, and execution as a senior, hybrid position with client-facing responsibilities.

You will join calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and drive measurable outcomes across campaigns.