Remote Digital Strategy Lead - PPC, SEO & Growth Roadmaps

Blacksmith Agency; Orlando (FL); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to lead a senior Digital Strategist responsible for strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

The role blends strategic direction with hands-on execution, joining sales calls to shape scope, overseeing specialists, and delivering measurable client outcomes in a hybrid setup with remote and on-site elements.

Qualifications

• 4–7 years in PPC, SEO or multi-channel strategy.
• Experience leading client strategy and driving performance.
• Ability to present to sales calls and influence decisions.
• Strong analytical skills and reporting accuracy.

Responsibilities

• Lead strategy for PPC, SEO, and paid social campaigns.
• Oversee performance roadmaps and client reporting.
• Collaborate with sales on scope and close deals.
• QA campaigns and optimize conversion rate optimization.
• Coordinate priorities with project manager and present summaries.

Skills

PPC & SEO strategy

Multi-channel marketing

Analytics

Tools

Google Ads

GA4

Google Search Console

Keyword research

Job description

Blacksmith Agency is scaling its marketing division to lead a senior Digital Strategist responsible for strategy, performance and client-facing leadership across paid search, paid social, SEO and CRO.

The role blends strategic direction with hands-on execution, joining sales calls to shape scope, overseeing specialists, and delivering measurable client outcomes in a hybrid setup with remote and on-site elements.