Digital Strategy Lead — Data-Driven Campaigns & ROI

WebMD; Durham (NC); On-site; USD 80,000 - 87,000; Full time

Job summary

A leading health media company is seeking a Manager of Digital Strategy in Durham, NC. In this role, you will lead strategy and campaign management for high-revenue clients, analyze campaign metrics, and deliver insights to enhance performance. Candidates should have over 4 years of experience in digital marketing with expertise in related analytics and platforms. The position offers a salary range of $80,000 to $87,000 and annual bonus eligibility.

Qualifications

• 4+ years of business experience with success in Digital Marketing, Analytics, Marketing Operations, or Conversion Marketing.
• Excellent time management skills with the ability to meet deadlines.
• Experience managing large data sets and advanced analytics reporting.

Responsibilities

• Lead a team of Digital Marketers & Analysts for client campaigns.
• Analyze campaign metrics and provide insights for strategies.
• Collaborate with cross-functional teams to implement client strategies.

Skills

Digital Marketing

Analytics

Marketing Operations

Conversion Marketing

Google Ads

Meta Ads

Google Analytics

Strategic Planning

Communication Skills

Education

Bachelor's degree or equivalent experience

Tools

Google Ads

Meta Ads

Google Analytics

Job description

A leading health media company is seeking a Manager of Digital Strategy in Durham, NC. In this role, you will lead strategy and campaign management for high-revenue clients, analyze campaign metrics, and deliver insights to enhance performance. Candidates should have over 4 years of experience in digital marketing with expertise in related analytics and platforms. The position offers a salary range of $80,000 to $87,000 and annual bonus eligibility.