Digital Strategy Lead — Multi-Channel Campaigns & Analytics

Mighty 8th; Buford (GA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401k

Company Paid Health Insurance

Professional development opportunities

Collaborative culture

Job summary

A creative marketing agency is seeking a Digital Strategist to develop effective digital marketing strategies across various platforms. Responsibilities include leading campaigns, conducting research, and analyzing performance metrics. Applicants should have a Bachelor’s degree in marketing and 3–5 years of experience in digital marketing with strong SEO and SEM knowledge. This role offers a collaborative culture, professional growth opportunities, and benefits including 401k and health insurance.

Qualifications

• 3–5 years of experience in digital marketing, preferably in an agency environment.
• Strong knowledge of SEO, SEM, paid social, programmatic, and email marketing.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored to client goals.
• Lead planning and execution across paid, earned, and owned channels.
• Monitor and analyze campaign performance using analytics platforms.

Skills

SEO

SEM

Paid Social

Programmatic Advertising

Email Marketing

Analytical Skills

Creative Strategy Development

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

A creative marketing agency is seeking a Digital Strategist to develop effective digital marketing strategies across various platforms. Responsibilities include leading campaigns, conducting research, and analyzing performance metrics. Applicants should have a Bachelor’s degree in marketing and 3–5 years of experience in digital marketing with strong SEO and SEM knowledge. This role offers a collaborative culture, professional growth opportunities, and benefits including 401k and health insurance.