Strategic Digital Marketing Lead - Data-Driven Growth

ISPOR; Lawrenceville (NJ); On-site; USD 75,000 - 95,000; Full time

Job summary

A leading health organization in New Jersey is seeking a Manager, Digital Marketing to lead its marketing efforts. The role includes managing digital marketing campaigns, developing strategies, and improving digital presence to promote health economics and outcomes research. Ideal candidates will have a bachelor's degree in marketing and at least 3 years of experience. The position offers a full-time contract with responsibilities including campaign analysis and team management.

Qualifications

• Minimum of 3 years of progressive digital marketing experience.
• Hands-on experience with email marketing platforms.
• Proficiency with marketing analytics tools.

Responsibilities

• Manage execution of marketing campaigns including planning, implementation, monitoring, and reporting.
• Analyze campaign metrics and performance; recommend improvements based on results.
• Develop and manage organizational digital marketing initiatives.

Skills

Data analysis

Email marketing platforms

Multi-channel digital campaigns

Project management

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Marketo

Google Analytics

Microsoft Office Suite

Job description

A leading health organization in New Jersey is seeking a Manager, Digital Marketing to lead its marketing efforts. The role includes managing digital marketing campaigns, developing strategies, and improving digital presence to promote health economics and outcomes research. Ideal candidates will have a bachelor's degree in marketing and at least 3 years of experience. The position offers a full-time contract with responsibilities including campaign analysis and team management.