Digital Strategist

Southern Arizona Legal Aid Inc.; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Southern Arizona Legal Aid Inc. is seeking a Digital Strategist to enhance their digital presence and support policy advocacy for guaranteed income. The role involves creating digital strategies, managing content across platforms, and analyzing performance metrics while adhering to the organization's commitment to social and economic justice.

Qualifications

• 3–5 years of digital strategy or communications experience.
• Strong personal planning and time management skills.
• Commitment to racial, social, and economic justice.

Responsibilities

• Develop and implement digital strategy across web, email, and social media.
• Create and publish original digital content aligned with organizational mission.
• Track and analyze digital KPIs to assess campaign performance.

Skills

Digital strategy

Content creation

Data analysis

Storytelling

Time management

Tools

Canva

Adobe

Job description

Position Summary: MGI is seeking a Digital Strategist to lead our digital presence and help grow public awareness, engagement, and action in support of guaranteed income. You’ll create, implement, and optimize digital strategies across platforms to advance MGI’s policy goals, support our policymakers and pilots, and amplify the stories of those most impacted by economic injustice. Responsibilities include, but are not limited to, the following:

Strategy & Execution (~40% of time)

Develop and implement MGI’s digital content and campaign strategy across web, email, and social media.
Build digital campaign plans to support policy advocacy, public education, and media moments.
Partner with Communications Director to translate key messages into compelling digital content.

Content Creation & Management (40% of time)

Create, edit, and publish original digital content (graphics, copy, short-form videos, etc.) aligned with MGI’s voice and mission.
Manage day-to-day publishing on MGI’s digital channels (Twitter/X, BlueSky, Instagram, LinkedIn, Facebook, etc.).
Respond quickly to real-time events or news cycles with timely and strategic digital messaging.

Data & Analytics (~10% of time)

Track, report, and analyze digital KPIs to assess campaign performance and optimize strategy to drive engagement.

Other duties as assigned by MGI staff & consultants (~10% of time)

Skills & Qualifications:

• 3–5 years of digital strategy or digital communications experience, ideally in advocacy, organizing, or nonprofit settings.
• Deep understanding of how to mobilize online audiences and build movements through storytelling.
• Strong content creation skills — writing, basic design (Canva/Adobe), and social video.
• Demonstrated commitment to racial, social, and economic justice.
• Ability to work independently in a fast-paced, remote-first environment.
• Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion.
• BONUS: Experience working on narrative change campaigns, with elected officials, or in coalition settings.